Tuesday, November 27, 2012

News companies use Cyber Monday to attract subscribers, push coupons

November 27, 2012 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
News companies use Cyber Monday to attract subscribers, push coupons
Gartner: 80% of gamification apps will end up being losers
QR Code as moving target
5 ways to use social media curator RebelMouse
How UK media companies handle their debt
ITN amplifies 'citizen' video journalism with TruthLoader
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News companies use Cyber Monday to attract subscribers, push coupons
It looks like Cyber Monday is here to stay, if news outlets' participation in the annual online event is any indication. Here's how companies like The New York Times and The Chicago Tribune leveraged Cyber Monday to increase readership.
FULL ARTICLE
- Niemen Journalism Lab
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Gartner: 80% of gamification apps will end up being losers
Gamification is effective at encouraging audience engagement when done right, but can all the apps out there employing the device be successful? According to a Gartner study, it's not likely. According to Gartner, 80% of all gamified apps will fail to accomplish their business goals by 2014. Here's why.
FULL ARTICLE
- TechCrunch
QR Code as moving target
Digital marketing is only as effective as the intelligence with which it is deployed. Unfortunately, bright ideas can often race ahead of details that will make or break the effectiveness of a campaign. For example, the list of dumb uses for QR codes seems endless—on a billboard beside a freeway, in a window display at an awkward angle—the latest being on the side of a bus.
FULL ARTICLE
- Digiday
5 ways to use social media curator RebelMouse
Curation is still essential to offering digital audiences enough quality content to make them return to your platforms. Digital journalists may want to take a look at RebelMouse, which allows them to create a webpage of content pulled from a publication's social media presence (its Facebook, Twitter, Tumblr, Instagram, and YouTube profiles). Here's what it looks like.
FULL ARTICLE
- Poynter
How UK media companies handle their debt
It's a rare media company that is debt-free. So, what is the healthiest way to handle your debt? Here is a look at how UK media companies are tackling the question of debt, both large and small.
FULL ARTICLE
- The Media Briefing
ITN amplifies 'citizen' video journalism with TruthLoader
Illustrative of ways that publishers can leverage YouTube, as well as UGC videos, online network TruthLoader is tapping into citizen video journalists in order to create content. The channel will be promoted with Reddit discussions and "weekly live video debate with citizen journalists over Google Hangouts and Skype."
FULL ARTICLE
- paidContent
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