Tablet editions: Big gains ahead?

November 29, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue NYT editor unsure if reporters are print or digital—and that's a good thing Tablet editions: Big gains ahead? LinkedIn launches ads API A demographic portrait of cell owners New mobile ad network targets multi-cultural audience Should reporters' tweets and Facebook posts be edited in advance? advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal NYT editor unsure if reporters are print or digital—and that's a good thing The New York Times' reporters do not work only on the print or digital product, but on the collective product called, "the news report," according to editor Jill Abramson. With this model, traditional newspaper deadlines do not apply. FULL ARTICLE - paidContent advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Tablet editions: Big gains ahead? The future is promising for digital magazine editions – but media companies have plenty of work to do to transition their legacy publishing models into sustainable businesses that embrace the tablet as a game-changing platform. FULL ARTICLE - eMedia Vitals LinkedIn launches ads API LinkedIn has opened up its ads API for outside developers to use in building campaign tools. Developers must apply and be approved by LinkedIn, in order to leverage the B2B social marketing possibilities of the network. FULL ARTICLE - TechCrunch A demographic portrait of cell owners Do you know your mobile phone audience? According to a Pew Internet report, they are most likely "younger adults, people with higher levels of education, and those living in households earning $75,000 or more." These are the people that are taking pictures, texting, accessing the Internet, and performing other multimedia actions on their mobile phones. FULL ARTICLE - Pew Internet New mobile ad network targets multi-cultural audience We live in a multi-cultural nation and new mobile ad network, America-Next, is tailoring its offerings toward African American, Hispanic, and Asian American Millennials. Ads will be delivered to both English and bilingual mobile sites and apps. The move is a response to demographic numbers, including Nielsen's reporting that "young consumers in this demographic accounted for 92 percent of the country's population growth in the last decade." FULL ARTICLE - ClickZ Should reporters' tweets and Facebook posts be edited in advance? If you are one of the many publishers or editors that has insisted on editing your reporters' Twitter and Facebook posts, here is a look at when the step may become necessary, as well as why doing so can inhibit innovative social media use in the newsroom. FULL ARTICLE - Poynter advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.