Paywalls are a short-term fix, not a long-term solution

November 28, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Apple said to fire Maps manager as flaws hurt iPhone 5 Paywalls are a short-term fix, not a long-term solution 'Reader-aware' and 'responsive content' Facebook self-serve ad units explained & examined What kinds of local stories drive engagement? Time for newspapers to go all digital advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Apple said to fire Maps manager as flaws hurt iPhone 5 iOS users too eager for version 6 know the pain of a Maps mishap, ending up miles from where they needed to be and wasting precious time. Apple's faulty Maps app was not designed to make its customers' lives easier, not harder, and the Maps manager is reported to be out. Media outlets thinking about offering an app, take heed. FULL ARTICLE - Bloomberg advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Paywalls are a short-term fix, not a long-term solution Media companies shouldn't have to choose between paid content and ad-supported digital business models. The reality is, they'll probably need elements of both to survive. FULL ARTICLE - eMedia Vitals 'Reader-aware' and 'responsive content' Now that your team has mastered responsive design, the next trend on which to keep your eye may be "responsive content"—how audience members choose certain content in certain mediums, at particular times. FULL ARTICLE - 10,000 Words Facebook self-serve ad units explained & examined If your publication is paying to play on Facebook, this analysis breaks down the what, where, and why of the platform's ad units. FULL ARTICLE - Search Engine Watch What kinds of local stories drive engagement? Results from NPR's localized content on Facebook experiment revealed 9 types of local stories with which audiences engage. Here they are, along with why they resonate with readers. FULL ARTICLE - Niemen Journalism Lab Time for newspapers to go all digital The argument that newspapers should go digital-only can be supported with steadily declining print ad sales numbers coupled with increasing online ad sales. According to the Newspaper Association of America, the industry is in "the 25th straight quarter of ad revenue decline." FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.