Friday, November 30, 2012

Time Inc. launches digital video unit

November 30, 2012 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
Time Inc. launches digital video unit
IAB releases report on best practices for website tagging
Publishing in the viewable ad era
3 simple infographic builders
Users still like to copy and paste when sharing content
3 simple and cheap multimedia tools
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Time Inc. launches digital video unit
Time Inc. is centralizing its video production team to work across all of its brands in an effort to leverage that revenue stream. Video is a fast-growing content market, especially as print ad sales continue to decline throughout the industry.
FULL ARTICLE
- Adweek
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Using responsive design to tell stories
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IAB releases report on best practices for website tagging
The Interactive Advertising Bureau has released best practices for tagging website data, including the need for transparency about how data collected via website tags is being used. The list is currently open for public comment.
FULL ARTICLE
- ClickZ
Publishing in the viewable ad era
It may no longer be enough for publishers to serve audiences an impression—audiences must actually view the impression. Here are 5 responses from publishing executives to the question, "What will ad viewability standards mean for the industry?"
FULL ARTICLE
- Digiday
3 simple infographic builders
Infographics are a great way that some media companies are spoon-feeding their audiences data analysis, but they can be time-consuming and costly to commission. For a medium that relies on timely information, how can editors quickly and inexpensively produce infographics? Here are 3 options.
FULL ARTICLE
- Website Magazine
Users still like to copy and paste when sharing content
You can riddle your webpages with share buttons, but copying and pasting content reportedly accounts for 82% of all content sharing. And more than half of that is being shared on social media. Here are more numbers.
FULL ARTICLE
- 10,000 Words
3 simple and cheap multimedia tools
Interactive traffic drivers are a necessity in today's newsroom—from video to slideshows, and more—but what do you do if your current budget has no room for these emerging content production needs? Here are 3 easy-to-use and inexpensive solutions that your editorial team can begin using today.
FULL ARTICLE
- MediaShift
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