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A free future for Mirror, Record, other papers on iPad |
Some UK newspapers are embracing the heightened circulation theory, which states that when a publication is free, more people read it. Daily Mirror and Daily Record, for example, are offering their weekday iPad editions for free (weekend editions must be purchased). The benefits may outweigh the loss of subscription revenue, especially since not everyone has an iPad. |
FULL ARTICLE | - paidContent |
advertisementUsing responsive design to tell stories | This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. | |
Pew: 37% of cell phone owners use them to get news online |
According to a Pew report, more than a third of mobile phone users access news via their devices, and Hispanic and African-American males are more likely to read news on their mobile phones than other demographic groups. Here are more numbers. |
FULL ARTICLE | - Poynter |
The imminent mobile commerce avalanche |
There are 2 things you need to know about the imminent ubiquitousness of mobile usage: smartphone and tablet adoption have not yet peaked, and mobile purchase may be ready to accelerate. Now is the time to poise your products at mobile users' fingertips. |
FULL ARTICLE | - Search Engine Watch |
Open Data Institute gets $16 million investment |
Here's something on which to keep your eye: The Open Data Institute has opened in an effort to harness and make useful the vast amounts of government data available in the UK, and that government has invested in the project. In an industry where data has become a valuable commodity, the idea of free data may seem counterintuitive. So, how can media companies leverage free data? |
FULL ARTICLE | - The Next Web |
Native ads in 2013 |
Get ready for 2013: Here are 6 predictions about native ads for the coming year, including how "headlines and thumbnails are the new banner ads" and what Samsung and Yahoo will bring to the table. |
FULL ARTICLE | - TechCrunch |
Social media skills can boost your company's share price |
Social media savvy has punched through the editorial and marketing cubes to take its place at the finance table. According to a study of the company share index FTSE 100 by Sociagility, a strong social media presence may correlate with a company's stock market performance. |
FULL ARTICLE | - VentureBeat |
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