Ads will soon follow you from one device to the next

December 07, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Washington Post said to add paywall for online news Ads will soon follow you from one device to the next Social media ads: Fairly annoying, rather useless, somewhat effective 17 ways to get de-indexed by Google Data security 101 for journalists Syria Deeply and the ongoing unbundling of the news 10 relationship-first mobile marketing best practices advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Washington Post said to add paywall for online news Newspapers are still losing money. In order to stay afloat, many have gone the digital-only route, and paywalls are also an option. The Washington Post is reported to put up a paywall for its online content in the new year. The type of paywall that may go up in front of the paper's online content is undecided, with all models under consideration. FULL ARTICLE - CNET advertisement Audience Data Got You Down? Download our Ebook! Learn how to leverage and monetize reader interactions. Every customer action is an opportunity: subscriptions, newsletter opt-ins, free and paid downloads, event registrations, product purchases, and even individual page views. Download this ebook. Ads will soon follow you from one device to the next Startup Drawbridge is reportedly working on delivering ads to audience members across the spectrum of their devices, all while protecting their privacy. Retargeting to mobile devices is the obvious next step in the evolution of digital advertising, but can it really shield the user from exposure? FULL ARTICLE - Mashable Social media ads: Fairly annoying, rather useless, somewhat effective While no one claims to like ads on social media platforms, they do tend to get some traction, according to a Nielsen report. Nielsen said of audiences: "15% say they've shared a social ad after seeing it, 26% have liked such ads, and 14% claim to have made a purchase as a result of one." FULL ARTICLE - Marketing Charts 17 ways to get de-indexed by Google The fear of every website should be becoming unfindable. After all, what good is having a fantastic party if no one can find the address? This is the notion of being de-indexed by Google. Here are 17 ways to make the nightmare a reality. FULL ARTICLE - Search Engine Journal Data security 101 for journalists Data security may seem nearly impossible given the vast amount of electronic clues we all leave behind. But for journalists, keeping emails and other digital messaging confidential—and protecting sources—is part of the job description. Thankfully, there are tools out there to help. FULL ARTICLE - MediaShift Syria Deeply and the ongoing unbundling of the news Picture this: a news site dedicated not to a region or broad range of stories, but to one topic. And content includes both professionally-produced and user-generated. Take a look at Syria Deeply to see how powerful a niche can be. FULL ARTICLE - GigaOm 10 relationship-first mobile marketing best practices Delivering your content to an audience member's mobile device is profoundly intimate. And with any intimate relationship, you can be dumped. Here are 10 tactics for mobile marketing that will help to keep you from offending your relationship with your audience. FULL ARTICLE - ClickZ advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.