Social media marketing strategy checklist for 2013

December 10, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue White House joins Pinterest Social media marketing strategy checklist for 2013 Consumers' social time online includes improvement in ad tolerance 5 points of inspiration from Engadget's responsive redesign Why branded content is beating editorial Will a secretive summit in Dubai mark the end of the open Internet? advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal White House joins Pinterest With new users including the White House, Pinterest is proving to be a heavy hitter when it comes to connecting with audiences. While conversion rates from Pinterest are unclear, the relationship-building capabilities of the social site are worth publishers' attention. FULL ARTICLE - CNET advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Social media marketing strategy checklist for 2013 Here is a checklist for getting your social media marketing strategy in line for 2013. Insights include itemizing your digital assets, and getting your team on board. FULL ARTICLE - ClickZ Consumers' social time online includes improvement in ad tolerance According to a study by Nielsen, 20-30% of consumer time online is spent on social sites, and "tolerance to social advertising is increasing." Publishers not taking social media seriously should note that the medium is "no longer in its infancy," according to Nielsen. FULL ARTICLE - Search Engine Watch 5 points of inspiration from Engadget's responsive redesign Thinking about a responsive redesign? There are tactics that publishers can glean from Engadget's, including "easily digestible info at a glance." Here are 5 more. FULL ARTICLE - 10,000 Words Why branded content is beating editorial Do you have a branded content strategy? "What good branded editorial should do is rally people around an idea central to the brand's messaging but not directly about the brand." This is the concept behind what some might claim is beating out traditional editorial in terms of engaging audiences, because the content is highly tailored for a specific niche. FULL ARTICLE - Digiday Will a secretive summit in Dubai mark the end of the open Internet? Have you heard if the International Telecommunication Union? Well, they're meeting in Dubai right now to regulate the Internet with new rules. Who are they? An arm of the United Nations that Google thinks might actually have the power to grab control. FULL ARTICLE - Forbes advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.