Longform journalism morphs in print as it finds a new home online

December 11, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New profile pages coming to all Twitter users Dec. 12 Pew: Younger news readers more likely to click on tablet ads What two years of traffic data teaches you about mobile How publishers can win at programmatic Tips for an RTB-dominated display ad market Longform journalism morphs in print as it finds a new home online 5 digital skills every journalist should have advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. New profile pages coming to all Twitter users Dec. 12 In a bid to look more like Facebook's Timeline, Twitter is updating everyone's profile pages. Unless you want a "default grey image" on your page, you might want to upload a header image soon. FULL ARTICLE - CNET advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Pew: Younger news readers more likely to click on tablet ads Most of the people (58 percent) who read news on tablets prefer to see a print-like reading experience, while 41 percent want a more high-tech interactive experience with audio, video and graphics. FULL ARTICLE - Poynter What two years of traffic data teaches you about mobile Some of the grand themes of the past two years – the rise and rise of Apple, the decline of Nokia and RIM, and device fragmentation – were laid bare as The Guardian began the task of rebuilding their mobile site FULL ARTICLE - The Guardian How publishers can win at programmatic While it's certainly not perfect, programmatic buying makes buying and selling ads more cost-efficient and scalable. It's painstakingly clear to all participants that display campaigns are still too expensive to launch and run manually. So if programmatic buying removes so many inefficiencies, why all the negative buzz from publishers? FULL ARTICLE - Digiday Tips for an RTB-dominated display ad market AdExchanger's roundup of 2012 stats about real-time bidding drives home how the automation of the online ad market is no fad - it's already here, is growing rapidly and looks like it's going to become the dominant form of ad buying in the near future. FULL ARTICLE - The Media Briefing Longform journalism morphs in print as it finds a new home online As technology has renewed attention to longform journalism with platforms, apps and sites like Instapaper, Longreads, Byliner, The Atavist, Kindle Singles and The Longform iPad app to name a few, Poynter wonders: Does longform journalism still have a place in print? FULL ARTICLE - Poynter 5 digital skills every journalist should have Rather than lamenting the changing tides of journalism, you might as well take it in stride and ramp up your resume for the new media world. Mediabistro asked seasoned journos give tips on how to acquire the digital skills that all journos must have. FULL ARTICLE - Media Bistro advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.