After 126 years, The Sporting News stops the presses

December 13, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue After 126 years, The Sporting News stops the presses B2B publisher COLE takes on responsive revamp Users are cookied for hashtag ad retargeting Display predictions for 2013 4 hurdles to clear if you want engaging digital ads 9 ways to improve user experience in mobile design advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. After 126 years, The Sporting News stops the presses Even iconic titles go digital eventually. The Sporting News is the most iconic American sports news outlet, but after 126 years in print, it will now be a digital product online and in iPad and Android apps. The title is being smart about its assets, though, promising that "its yearbooks for baseball, NFL football, college football and fantasy leagues will still find their way to newsstands." FULL ARTICLE - NPR advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. B2B publisher COLE takes on responsive revamp Responsive design is gaining traction among B2B publishers looking for low-cost ways to optimize their web content for smartphones and tablets. COLE Publishing is rolling out responsive design across all eight of its B2B websites in January. FULL ARTICLE - eMedia Vitals Users are cookied for hashtag ad retargeting The potential for targeting ads just got more granular. If there was any question about what one puts on the Internet surviving in perpetuity, RadiumOne has found a way to cookie online users who have not only posted a particular hashtag, but viewed one, according to the subject matter. Here's how it works. FULL ARTICLE - TechCrunch Display predictions for 2013 Display advertising may seem old hat, but with retargeting and other technology, publishers may be able to offer their partners some good, old fashioned ROI. Here are 6 reasons why display advertising will probably be successful in 2013. FULL ARTICLE - Media Week 4 hurdles to clear if you want engaging digital ads What is the point of engaging in digital advertising if your audience is not engaging with your ads? The bells and whistles that digital advertisers typically employ to force their messaging in front of eyeballs are easily pushed aside by audiences that simply want to get at your content. So what is stopping your advertising from being interesting enough to look at and engage with? Here are 4 challenges to address, along with some solutions. FULL ARTICLE - ClickZ 9 ways to improve user experience in mobile design How solid is your mobile web strategy? Does it take into account what users actually like and look for in a mobile experience? Here are 9 tactics to improve your mobile offering so your audience will actually visit, and stay on, your mobile site. FULL ARTICLE - CSS Tricks advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.