Does commerce hold the keys to tablet success?

December 06, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue National Geographic launches social story-telling campaign with sponsor Does commerce hold the keys to tablet success? 29th Street Publishing wants to make selling magazines for iPads as easy as blogging Google tweaks AdSense oversight New tools for web design and development Video-hungry newspapers let outsider play editor advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal National Geographic launches social story-telling campaign with sponsor How can your audience become more engaged? Make them part of the storytelling process. A National Geographic writer is using Twitter and Instagram in a sponsored effort to find and tell environmental stories as he travels through California. Using the hashtag, #CARoadTrip, the reporter can get story ideas from readers on Twitter, and will travel the state in sponsor Volkswagen's latest hybrid car. FULL ARTICLE - Folio advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Does commerce hold the keys to tablet success? New data points about the growth of mobile - and mobile commerce in particular - underscore the need for publishers to up their investments in content development for tablets. Platform providers such as Mag+ are adding commerce functionality to their tools to ease the transition. FULL ARTICLE - eMedia Vitals 29th Street Publishing wants to make selling magazines for iPads as easy as blogging Smaller publishers and bloggers can now create iPad and iPhone magazine apps for Apple's Newsstand thanks to startups like 29th Street Publishing, which is offering pared-down, text-based apps that swipe for readability. FULL ARTICLE - Niemen Journalism Lab Google tweaks AdSense oversight Are you part of Google's AdSense program? Is it making your life difficult? Some publishers are falling victim to Google shutting down their AdSense accounts due to suspicious activity, even if the claim is untrue. And the appeals process can be just as frustrating. Google is responding with video tutorials to help "make the rules and appeals process easier to understand." FULL ARTICLE - paidContent New tools for web design and development You just don't understand why your web developer looks like she's about to have an aneurysm when all you want is a drop-down menu (ooh, can it be horizontal?) on this webpage, and maybe stick a form on that page. The truth is, webpages are not the same as a paper page, where a designer can just paste on a new element at your whim. Thankfully, there are a host of tools that can ease your developer's pain while you get creative. FULL ARTICLE - .net Video-hungry newspapers let outsider play editor If your editorial staff still hasn't begun creating video content on a significant scale, a company called News Distribution Network will distribute videos to your site—and it will place them there itself. In fact, it will sell advertising against those video at no cost to publishers, but it will keep the majority of that revenue for itself. FULL ARTICLE - Adweek advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.