Wednesday, December 5, 2012

Re-envisioning the web for the mobile user

December 05, 2012 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
Welcome to the new Mashable
Re-envisioning the web for the mobile user
Marketers lose trillions in sales due to website translation
14 ways to link social and SEO
Understanding lifetime customer value and price power
5 tips for developing digital products
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Welcome to the new Mashable
Ready for a website redesign? Media news site Mashable unveiled its new design, and the changes fall in line with Pinterest and Instagram ideals of balance and visual appeal. Here, founder Pete Cashmore walks you through Mashable's predictive algorithm, "microcontent sharing", and "storytelling" ad units.
FULL ARTICLE
- Mashable
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Audience Data Got You Down? Download our Ebook!
This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy.
Re-envisioning the web for the mobile user
As mobile devices proliferate, publishers need to look beyond shovelware solutions and actively optimize their content for the many ways consumers are accessing and using information.
FULL ARTICLE
- eMedia Vitals
Marketers lose trillions in sales due to website translation
No matter in what region you operate, there is always another market nearby that has not yet been tapped due to a language barrier. But, the costs of translating your site, with upkeep, may be prohibitive. A company called Dakwak may be worth watching, as its cloud-based software is reportedly making great strides in the technology of website translation, including site owner control over translated content and how it is presented to audiences.
FULL ARTICLE
- The Wall
14 ways to link social and SEO
Social media marketing relies on "the idea...that social media is a means to promote and distribute your content so that it gets posted to blogs, forums, discussion groups, photo sites, (etc.)." That way, search engines will pick up those posts and deliver them to users. Here are 14 ways to connect social media and search.
FULL ARTICLE
- ClickZ
Understanding lifetime customer value and price power
Of all the revenue streams a publication could earn, subscription revenue may seem like the simplest to make, but it can be tricky to sustain. Here is the science of subscriptions.
FULL ARTICLE
- The Media Briefing
5 tips for developing digital products
Your publication deserves innovative digital products to support its brand. Here are 5 tips for developing ideas into viable products from digital media exec Douglas Bennett.
FULL ARTICLE
- Reflections of a Newsosaur
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