Mel,
People ask: "Perry, how can a person possibly keep up with all the massive changes that are always going on with the Internet and search engines and everything?"
The answer:
You only keep up with the stuff that actually matters.
How do you decide that?
By having a FIRM grasp of principles vs. techniques. If you have this, you can ignore 90% of what's going on all around you and almost never miss anything that's truly important.
The foundation of Internet Marketing was laid in 1918 by Claude Hopkins. That's the year he wrote "Scientific Advertising." In our Ultimate Guide book at the end of the chapters, you see a section called "Uncle Claude Sez."
Scientific Advertising is only 42 pages long, but it's timeless. Hopkins figured everything out, and he did it in direct mail and newspaper print ads. He invented the coupon (you'll find out why in the book) and it's essential reading for every serious marketer. Download it here:
www.perrymarshall.com/members_area/downloads/ultimate-guide-to-adwords-bonus/
(If you don't know/have your password, use the "Lost Password" tool on the page)
Perry Marshall
**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.
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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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