Hearst launches 5 native ad units

May 28, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Hearst launches new native ad units Native advertising terminology is a mess How Google killed online advertising The iPad and publishing's next revolution New monetization model: publisher as production house How the FT built its new web app advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Hearst launches new native ad units Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units are designed to let advertisers take advantage of the growth of mobile devices as well as social media and video. FULL ARTICLE - Adweek Native advertising terminology is a mess The native advertising industry is so new that nobody can agree what it means in the first place. If content marketing is the future lifeblood of digital media as many claim, perhaps it would serve the industry to at least agree on working definitions for these terms. FULL ARTICLE - Digiday How Google killed online advertising Google's recent introduction of paid channels on Youtube is an admission of the failure of its online ads. It all points to an inescapable conclusion: Google is shockingly bad at monetizing online content (and not just video content). This is Google's dirty little secret, how bad it is at monetizing online content. But it's only bad for everyone else. FULL ARTICLE - Silicon Valley Watcher The iPad and publishing's next revolution The barrier to entry to publish a new breed of digital magazine is at an all-time low. In the past, printing, designing, and distribution costs made it difficult for entrepreneurs to make a go at publishing. The iPad has changed all that. FULL ARTICLE - Tab Times New monetization model: publisher as production house In many ways, HomeMade Modern is more of a production studio than a publisher. It decided to bypass the traditional publisher route of building an audience and selling ads. Instead, HomeMade Modern is baking brands and their products into its content and charging them for the privilege. It has a site but doesn't really care if users consume its content there or somewhere else on the Web. FULL ARTICLE - Digiday How the FT built its new web app In designing the new Financial Times web application, the company's product team wanted to build a foundation that it could innovate on in the future. This meant building with a maintenance-first mentality, writing clean, well-commented code and, at the same time, ensuring that the code could accommodate the demands of an ever-changing feature set. FULL ARTICLE - Smashing Magazine advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.