The social media editor is dead

May 31, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mary Meeker's latest Internet trends: Still a big upside for mobile Death of the social media editor Tumblr introduces sponsored posts The state of responsive web design Mag+ adds scalable Android support Coffee shops and other media brand extensions advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Mary Meeker's latest Internet trends: Still a big upside for mobile Kleiner Perkins Caufield Byers analyst Mary Meeker's annual State of the Internet report is always a must-read for business professionals in the digital space. This year's presentation is chock-full of data and observations that point to a still-untapped opportunity for mobile advertising, the explosive growth of rich media, and an expected groundswell of wearable computers. FULL ARTICLE - eMedia Vitals Death of the social media editor On the one hand, social media has become so central to a newsroom's mission that dedicated functionaries may be obsolete. On the other, doesn't every outlet need a boy or girl wonder to lend a human touch to the Twitter handle? Whether it's a day of reckoning or a sign of maturity for the social media editor, the role has never before been more embattled. FULL ARTICLE - BuzzFeed Tumblr introduces sponsored posts A little more than a week after Yahoo's billion dollar purchase of Tumblr, the social network-slash-blogging platform introduced its native advertising product. The posts look like any other piece of Tumblr content, but are labeled with a dollar sign to indicate they're sponsored. Seven advertisers are taking part in this early iteration: Ford, Viacom, Universal Pictures, Capital One, Purina, Denny's and AT&T. FULL ARTICLE - Digiday The state of responsive web design Responsive Web design is a hot topic, and many well-known people have helped make huge improvements in the field. But there's still a whole lot to do. This article looks at what is currently possible, what will be possible in the future using what are not yet standardized properties, and what still needs to be improved. FULL ARTICLE - Smashing Magazine Mag+ adds scalable Android support To address the Android device proliferation, with its myriad of screen sizes, Mag+ has introduced scalable Android issues. Scalable support lets designers create one design for all Android tablets or phones, including Kindle Fire tablets, with minimum loss in quality. FULL ARTICLE - min online Coffee shops and other media brand extensions The UK's Guardian is launching a coffee shop, creating a storm on Twitter. But there's a serious point here for publishers. When the effectiveness of traditional print, broadcast and even digital advertising is being questioned, doing something different to reach a brand's core audience seems like a pretty decent idea. FULL ARTICLE - The Media Briefing advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.