How HBR uses social to grow its reach - and circ

June 03, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How HBR uses social to broaden its reach 5 habits of successful social media managers Brand as publisher: NYSE's new website Bridging the 3rd-party cookie divide Media brands gamble on YouTube's paid channels Using data to change the world advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. How HBR uses social to broaden its reach Harvard Business Review is a cross between a magazine and an academic journal. But with the exponential growth in digital, the outlet is trying to be more egalitarian without watering down its heavily researched business-management content. HBR believes social media's role as a democratization tool can make its content more accessible to a wider audience. FULL ARTICLE - Digiday 5 habits of successful social media managers Social media managers live minute-by-minute in a world that often seems like a circus juggling act. If you feel overwhelmed: Stop, breathe and reboot. Consider these five habits of successful social managers and adopt them as your own. You'll be glad you did. FULL ARTICLE - AllFacebook Brand as publisher: NYSE's new website The 225-year-old New York Stock Exchange has launched a new website, called The Big Stage. Hard-hitting journalism it's not, but with a staff of 10 behind it, The Big Stage is the latest example of how brands are investing content marketing resources in the service of audience engagement, lured by the idea that marketers can be publishers. FULL ARTICLE - Adweek Bridging the 3rd-party cookie divide The division between publishers' desire for more control over their customer relationships and third-parties' attempts to generate value across a diverse ecosystem has created a tension that has been inflamed by the advancements of cookie blocking and do-not-track mechanisms. Stakeholders in the digital-advertising industry must engage in a more productive dialogue or risk a fractured, weaker industry. FULL ARTICLE - Ad Age Media brands gamble on YouTube's paid channels YouTube arguably doesn't have too much to lose from testing the idea of paid channels, but the same can't be said for some of its early content creators who have invested time and resources to build up their channels. Some companies have seen mixed reactions from viewers to the idea of paid channels in general. FULL ARTICLE - Mashable Using data to change the world Sure, a lot of data scientists spend their days trying to optimize ads or movie recommendations. But there's also a sweeping trend in the data science world right now around bringing those skills to bear on some meaningful problems, from the effects of tree pruning to mapping humanitarian crises around the world. Is sacrificing a little digital privacy worth it, if it means saving some lives? FULL ARTICLE - GigaOm advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.