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The shape of digital media in 2017 |
Anyone with a smartphone — or just a pulse — is aware that broadband access and second screen devices are changing how we consume content and entertainment. But sometimes details are helpful. Consulting firm PwC (PricewaterhouseCoopers) today offered up some details about where the digital media market is going and how companies should respond. |
FULL ARTICLE | - paidContent |
IDG's Network World to go digital-only |
B2B publisher IDG is killing the print edition of another one of its tech titles. Network World will transition to a digital-only model immediately, with the June 3 issue published this week the last print edition. The move underscores IDG's philosophy of managing print for profit and digital for growth, and it's not the first IDG title to follow this route. |
FULL ARTICLE | - eMedia Vitals |
Publishers tap into 'T-commerce' |
Tablets have been billed as the fastest growing innovation ever, but publishers are still trying to figure out how to make the most of the devices. One opportunity they've seized upon is injecting e-commerce functionality into their apps. Research suggests tablet readers whip their wallets out faster than desktop users, and publishers smell opportunity. |
FULL ARTICLE | - Digiday |
Enterprise tablet adoption grows, and Android gains |
New market research paints a familiar picture of tablet adoption rising in enterprise but with one surprise – Android is slowly catching Apple's iPad. Good Technology found that Android device activations grew 5% year-on-year and claimed that Android tablet activations have nearly doubled in the year. The rise of enterprise tablets signals an opportunity for B2B publishers looking to reach professional audiences. |
FULL ARTICLE | - Tab Times |
1st step to a digital strategy: Get a grip |
Successful strategic innovation in this environment isn't easy. With advertising revenues less then half today of what they were seven years ago, one can only hope the industry is ready for something new. For those who are, here's how to start thinking strategically. |
FULL ARTICLE | - Reflections of a Newsosaur |
'On the go' video is on the rise |
Whether it's the ubiquitous TV in the sports bar, the mobile phone, tablet or screens in retail venues, elevators, gyms and taxi cabs, the proliferation of screens amounts to one certainly — an increase in the availability of video content wherever we are. USA TouchPoints sought to identify just how much of consumers' total video exposure in an average week takes place outside of the home. |
FULL ARTICLE | - MediaPost |
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