Q1 online ad spend up 16%

June 04, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New warnings from Google on native ads IAB: Q1 online ad spend up 16% Journalists jump to the bleeding edge Amazon's data-driven, $600 million ad business Newsweek by the numbers Digital transformation lessons from the book business advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. New warnings from Google on native ads More webmasters have been utilizing advertorials and other types of native advertising for search engine ranking benefits. In a new video, Google's Matt Cutts alerts webmasters about what they need to know about advertorials and native ads so they can properly disclose this content without being penalized. FULL ARTICLE - Search Engine Watch IAB: Q1 online ad spend up 16% Publishers like to squabble over tactics like display versus native advertising, but the good news is the overall ad pie keeps getting bigger. In a release touting its latest report, the Interactive Adversing Bureau says online ad spending hit $9.3 billion in the first quarter of 2013, which is up from $8.3 billion from the same period a year before. FULL ARTICLE - paidContent Journalists jump to the bleeding edge Tech's forays into editorial ventures have seduced their fair share of well-established journalists. The latest crop of editorial tech hires are far from the first to cross the gulf, but the growing frequency suggests a new threat to media organizations: the loss of their most digitally savvy employees to the Facebooks and Circas of the world. FULL ARTICLE - BuzzFeed Amazon's data-driven, $600 million ad business Amazon has spent the past six years parlaying its users' product browsing and purchase data into an advertising business that many consider having the potential to rival Google, Facebook and Yahoo for brands' digital dollars. Amazon has kept the shades drawn on how ads contribute to the e-commerce company's bottom line, but research firm eMarketer has a compiled a peek. FULL ARTICLE - Ad Age Newsweek by the numbers The news magazine genre in general has faced a difficult time transitioning to the digital space. Pew Research analysis of key benchmarks paints a rather grim picture for news magazines in general, but especially for Newsweek, which once again is up for sale. FULL ARTICLE - Journalism.org Digital transformation lessons from the book business Emerging business models for book publishers prompt comparisons and a couple of contrasts to the bumpy print to digital transformation of newspapers and magazines. Book publishing seems a comfortable fit to the print + digital model — serving one group of customers who prefer literal page-turning of the legacy product, serving a different, younger group that prefers a digital presentation, and serving the rest of us who mix both. FULL ARTICLE - Poynter advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.