Will a paywall work for a niche B2B brand? Or for the Washington Post?

June 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue As digital subscription models take hold, the focus turns to renewals 9 trends driving digital media Making sense of marketing services How brands should use Twitter's Vine app Washington Post set to launch its paywall Can a paywall work for a niche B2B brand? As digital subscription models take hold, the focus turns to renewals Many publishers are looking to digital subscriptions as a business driver. But the key to sustainable growth is holding onto the customers they attract. New tools from Scout Analytics are designed to help. FULL ARTICLE - eMedia Vitals 9 trends driving digital media Digital media is changing fast — again. One thing is clear: news organizations and their journalists must jump into this free-for-all — or be hopelessly left behind. Here are 9 key factors to be thinking and talking about as you adjust your product plans for the next six months. FULL ARTICLE - Forbes Making sense of marketing services For all the activity around marketing services, publishers in general still have a lot to learn when setting up a sales operation around this kind of strategy. The lessons typically center on three core buckets: Culture, market approach and data. What goes in those buckets depends a lot on the size and type of a publisher and the size and type of the audience and market it serves. FULL ARTICLE - Folio How brands should use Twitter's Vine app Twitter's Vine app for shooting and sharing short, loopy videos is proving to be a hit with brands looking to utilize social video as part of their digital marketing strategies. Consider these tips before activating your strategy: FULL ARTICLE - ClickZ Washington Post set to launch its paywall The Washington Post's new paywall "will be phased in over a period of several weeks beginning June 12," the company announced Wednesday. Home delivery subscribers will have free access to the Post's digital products. Others will pay $9.99 a month for desktop and mobile access and $14.99/month for a "Digital Premium" package that "includes access to all of The Post's custom apps." FULL ARTICLE - Poynter Can a paywall work for a niche B2B brand? In mid-April, Washington Technology, an 1105 Media brand targeted to the government IT contractor, launched a subscription program that placed 70 percent of its content behind a paywall. As part of the Insider Membership Program, which is priced at $499 a year, members have full access to the WashingtonTechnology.com website, exclusive reports and an e-newsletter as well as discounts on 1105 Media events. FULL ARTICLE - ABM advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.