The mystery of 'dark social' referrals

June 05, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Can native ads scale? Hearst thinks so Solving the mystery of 'dark social' referrals Where are the biggest opportunities in mobile? How to survive an 'Internet drubbing' Can social startups make advertising more personal? Despite digital gains, newspaper revenues seen declining through 2017 Can native ads scale? Hearst thinks so One way to address the scale challenge of native advertising is to develop a variety of native ad formats and allow advertisers to pick and choose what suits them best. That's the approach Hearst is taking with its new portfolio of native ad solutions, which provide a variety of options for advertisers to commingle text, photos, video and social streams with editorial content across Hearst's websites. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Solving the mystery of 'dark social' referrals The Atlantic estimates that "dark social" - the stories passed on outside the social media super-structure - accounts for about one-quarter of all referrals to its sites. Adjusting its metrics for this trend suggests the true power of user sharing: nearly half of The Atlantic's traffic is coming through the combination of traditional and dark social. FULL ARTICLE - Folio Where are the biggest opportunities in mobile? In Mary Meeker's annual Internet Trends report, she noted there are 1.5 billion mobile users in the world and mobile now makes up 15 percent of all Internet traffic. There are plenty of opportunities for publishers to avoid the mistakes made during the transition to digital. Digiday spoke with executives from Forbes, Hearst, Time Inc., Salon, Huffington Post and Harvard Business Review about what they see as the biggest opportunities in mobile. FULL ARTICLE - Digiday How to survive an 'Internet drubbing' University of Buffalo student Lisa Khoury wrote a column for The Spectrum student newspaper expressing her distaste for tattoos. Her sentiments went dizzyingly, nastily viral. The aftermath forms a journalistic playbook of sorts for how to handle what Anti-Defamation League national director Abraham Foxman and others call viral hate. FULL ARTICLE - PBS MediaShift Can social startups make advertising more personal? There's a common theme among the young founders of social web companies like Instagram and Pinterest that haven't yet made money from advertising: they want it to be beautiful. They want it to inspire people. And they don't want it to feel like advertising. Is this even possible on the web? FULL ARTICLE - paidContent Despite digital gains, newspaper revenues seen declining through 2017 Despite the promise of online paywalls and gains in digital readers, newspapers' total revenue will continue to decline through at least 2017, according to the latest annual Global Entertainment and Media Outlook from PricewaterhouseCoopers. Total revenue is projected to slip at a combined annual growth rate of 2.9% between 2013 and 2017, as circulation trends improve but advertising falls at a compound annual rate 4.2%. FULL ARTICLE - Ad Age advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.