Time to stop chasing pageviews

June 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Magazines are selling more iPad ads Time to stop chasing pageviews A new template for long-form storytelling Is media becoming device dependent? Recovering from a Google penalty Nonprofit news startups are floundering advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Magazines are selling more iPad ads The Publishers Information Bureau surveyed 58 magazine titles about the number of print ad pages and iPad ad units each sold between January 1 and the end of March. On average, ad units on their iPad apps increased by 23.6% over Q1 2012. The iPad now accounts for 56% of all magazine ad units sold across print and iPad for those surveyed. FULL ARTICLE - Mashable Time to stop chasing pageviews Chasing pageviews is almost universal in the digital media world, and it leads to an almost universally crappy user experience. And at the end of the day, alienating the very people it wants to reach is hardly the most effective use of brand advertising dollars. Publishers who have built their business around banners and cheap pageviews are going to have to wise up. FULL ARTICLE - Digiday A new template for long-form storytelling WBUR partnered with Atavist to create "Bulger on Trial," the first story to be built on Atavist's new Creatavist platform, a web-based CMS. The interactive account of Whitey Bulger's life is rich with archival photos, documents, and video, in the presentational style by now almost tiresomely known as "snowfalling." FULL ARTICLE - Nieman Journalism Lab Is media becoming device dependent? The publishing business has a device problem — a big one. Publishers are overly dependent on devices for delivery of content. There's an upside, of course: The iPad, in particular, created an entirely new business model for publishing. But it's still sobering to look at the additional costs these new devices are saddling publishers with. FULL ARTICLE - PBS MediaShift Recovering from a Google penalty It has been 18 days since Google rolled out Penguin 2.0. Webmasters whose site traffic was affected by the updated webspam algorithm are now desperate to recover. Those who are looking to Google's Disavow Links tool to bail them out will be disappointed, because it doesn't work the way that many people seem to think it does. FULL ARTICLE - Search Engine Watch Nonprofit news startups are floundering Although nearly $26 million was donated to 50 non-profit journalism start-ups in recent years, most are flubbing the mission-critical task of finding ways to financially sustain their efforts for the long term. The scale of spending on news start-ups was captured in an unprecedentedly thorough study released Monday by the Pew Research Center's Project for Excellence in Journalism. FULL ARTICLE - Reflections of a Newsosaur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.