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| comScore: More than half of online display ads are unseen |
| An astounding 54% of online display ads shown in "thousands" of campaigns measured by comScore between May 2012 and February of this year weren't seen by anyone, according to a study completed last month. The ads were not visible because of a mix of technical glitches, user habits and fraud. The finding implies that billions of marketing dollars are being poured down a digital drain. |
 FULL ARTICLE
| - The Wall Street Journal |
| 5 ad types that are not 'native' |
| When a term is as hot and hyped as "native advertising," it's inevitable that everyone will want to appropriate it to describe everything they are doing. While it's still open for debate exactly what native advertising is, it's useful to agree on what native advertising is NOT. Here are 5 types of advertising that are not "native." |
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| - Publishing 2.0 |
| Why The Atlantic hired an 'entrepreneur-in-residence' |
| Philosophically, the hiring of PBS Frontline's Andrew Golis as an "entrepreneur-in-residence" boils down to an issue every publisher can relate to: How to make a 150-year-old brand more entrepreneurial. "We're tasked with innovating at a much more rapid pace than in the past," Atlantic president M. Scott Havens said. "We're continually thinking about adding new skill sets, new products, and new organizational structures." |
FULL ARTICLE
| - Folio |
| Amazon's ad business: a lesson for publishers |
| Amazon has made use of Big Data to personalize the site for each user. Now the retail giant has turned that knowledge into new revenues from advertising. The takeaway for media companies is the need to become experts at gathering not only information but data, and to use that data to venture into new revenue streams. |
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| - INMA |
| New Flipboard feature: co-curated magazines |
| Flipboard has introduced the next step in its personalized magazine option: inviting friends. Creators of personalized magazines using Flipboard's FlipIt feature can now bring in friends or colleagues who share the same interest in a subject to broaden the content of a magazine. |
FULL ARTICLE
| - Tab Times |
| Can publishers make money from Rebelmouse? |
| Rebelmouse, a year-old startup, thinks it can serve as the officiant between marrying advertising content and publishers' monetization woes. The social tool aims to turn a brand's social feeds into an ad unit. Publishers say while they like using Rebelmouse for specific events, the jury's still out in regards to making money. |
FULL ARTICLE
| - Digiday |
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