Study: 1 in 3 U.S. consumers owns a tablet

June 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Apple introduces iOS 7, a major overhaul Apple iOS 7: Truly innovative? Pew: One-third of U.S. consumers own a tablet Time Inc. testing 'Double Snap' mobile ad unit How Upworthy uses 'emotional data' to drive traffic Demand Media bets big on content Apple introduces iOS 7, a major overhaul iOS 7, the latest version of Apple's flagship mobile operating system, is here, and it's almost entirely different from the versions that came before. Gone are the skeuomorphic designs and 3D effects, replaced by Sir Jony Ive's "flat design." Rumors had been flying for weeks about the new OS and now it's here and it is, at least at this early reckoning, a massive change for the six year old operating system. FULL ARTICLE - TechCrunch Apple iOS 7: Truly innovative? Now that we're moving further away from the reality distortion field that accompanies every Apple event, however, it's worth asking: What did Apple really unveil at WWDC 2013? Is iOS 7 truly innovative in mobile? FULL ARTICLE - Mashable Pew: One-third of U.S. consumers own a tablet One out of every three people in the U.S. is a tablet owner now, with the prevalence of the devices nearly doubling in the last year, a report from the Pew Internet Project says. The percentage of U.S. adults who now own a tablet increased to 34 percent from about 18 percent in 2012. Some of the greatest tablet momentum is among parents. FULL ARTICLE - Cnet Time Inc. testing 'Double Snap' mobile ad unit How can publishers make mobile advertising more interesting and less intrusive? For Time Inc., one bet is a new banner ad unit called Double Snap, which the publishing giant will use to promote the Toyota Avalon this week on the mobile websites of People, Sports Illustrated and Entertainment Weekly. The ad format is intended to be eye-catching but not overbearing, which is why it never totally obscures the content featured on those websites. FULL ARTICLE - Adweek How Upworthy uses 'emotional data' to drive traffic The editorial director of Upworthy explains how the site, dedicated to resharing stories with social impact, is leveraging emotional data to become the fastest-growing media site in history. Upworthy clocked 8.7 million monthly unique visitors within its first six months and now garners more than 10 million uniques a month. FULL ARTICLE - Fast Company Demand Media bets big on content Demand Media made its play by creating SEO-friendly content. But over the past several years, it has pushed hard to draw integrated campaigns with big brands like Target, Bank of America, Volkswagen and Allstate. Newly appointed Chief Revenue Officer Jeff Dossett talks about the industry's recent fascination with content marketing — and whether it's really new. FULL ARTICLE - Digiday advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.