Is Quartz a model for modern publishers?

May 30, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Using data to grow out of that awkward print-to-digital phase Is Quartz a model for modern publishers? 5 ways to (possibly) save Newsweek Let content live where it works best Issuu platform update focuses on discovery The myth of the 360-degree customer view Using data to grow out of that awkward print-to-digital phase Audience data is becoming an increasingly valuable asset. But many publishers have yet to master techniques for leveraging audience data. Data management platforms can help. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Is Quartz a model for modern publishers? Eight months ago, Atlantic Media placed a bet that a digital-first, mobile-oriented publication geared to business executives on the go would be a hit. The results, so far, point to a publication on the rise, as Quartz has grown its staff, advertiser base, audience and revenue. FULL ARTICLE - Digiday 5 ways to (possibly) save Newsweek Media mogul Barry Diller is reportedly looking to unload his stake in Newsweek magazine. Is the title's brand irreparably damaged, or could a new owner revitalize it? Here are a few suggestions. FULL ARTICLE - paidContent Let content live where it works best Media organizations have generally embraced their journalists publishing ultra-short pieces on Twitter; the future is going to be ever further in that direction. Certain journalists will be wonderfully active on Pinterest; others will develop huge followings on LinkedIn. As they do, their employers will be gifted with a brand-new way to extend their brand out to people they never reached before. FULL ARTICLE - Felix Salmon Issuu platform update focuses on discovery One of the most popular platforms for digital magazine distribution, Issuu, is finally getting a new look. With 70 million unique visitors each month via 11.5 million publications already in tow, the website is now transitioning from a place for magazines to get their name out to a place where readers can go to discover new material. FULL ARTICLE - 10,000 Words The myth of the 360-degree customer view One of the promises always made by consultants and system providers offering integrated audience solutions is "the single view of the customer." It's a promise that puts stars in the eyes of media executives. But beyond a few mysterious references to "complex algorithms," very little gets said about the nuts and bolts involved in creating that single view. FULL ARTICLE - Folio advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.