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| New curation models emerge for publishers |
| New tools will help media companies build new newsreaders apps. TrapIt's Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard's upgraded app lets anyone create their own theme-based Flipboard magazines. |
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| - eMedia Vitals |
| Orange County Register adds the Angels to its membership rewards program |
| Hundreds of newspapers have announced paywalls, as the Register is doing and a smaller subset is embracing "membership" as a way of redefining subscription. The Register, though, is making membership more meaningful with a just-completed deal with the many-named Los Angeles Angels of Anaheim. |
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| - Nieman Lab |
| Google sells Frommer's guides back to Arthur Frommer |
| Arthur Frommer is taking back control of his travel guidebook brand from Google and intends to resume publishing Frommer guidebooks. The company will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com. |
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| - Hotel Marketing |
| Storyful: drawing actionable news from social media |
| Founded in 2010 by former RTE Prime Time presenter Mark Little, the organisation is a 'news agency for the social media age'. Storyful's casus belli is to draw actionable news from the noise of social media. It's journalists and editors curate stories about conflicts, natural disasters and elections by verifying social media events - tweets, facebook updates, videos, images etc. |
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| - Separating News from Noise |
| AOL, Publishing Group of America partner to exchange online video content |
| AOL's latest deal is a quick content-win for its video hub as the production is handled entirely elsewhere, and it allows it to sell ads against videos for very little upfront expenditure on its own part. As for the PGOA, well, it too receives fresh video content, but perhaps the biggest asset for it will be the exposure – AOL's hub sees somewhere in the region of 35 million visitors each month. |
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| - TheNextWeb |
| Ten tips for journalists to get picked up by Google News |
| Google News provides 100,000 business opportunities to publishers every minute or 4 billion clicks each month. They also have 50,000 competing publishers and with competition this fierce everything that can give you an edge counts. Here is a list of editorial tactics that journalists can employ to increase traffic from Google News. |
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| - Forbes |
| Ad creation: going native |
| Native advertising is the next generation of rich media advertising. For publishers, it means higher CPMs, higher revenues and less commoditization by ad networks. For advertisers, native ads offer a more integrated brand experience, which in turn defeats banner blindness and drives engagement with consumers. |
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| - Media Post |
| Facebook set to attract almost 30% of all mobile display ads this year |
| Facebook, which is the number-two mobile ad destination in the US, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year, according to eMarketer. |
FULL ARTICLE
| - The Wall |
| How to sell the value of mobile to clients |
| As publishers, we see the value in supporting mobile devices every day because we see where the eyeballs are coming from. Our challenge is to be equally well-versed in selling our clients on that value as being something in which they need to invest precious budget dollars. While this piece was written for designers and developers, it's chock full of great tactics for sales people. |
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| - Smashing Magazine |
| Building native ads: What you need to know |
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