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| Tablet innovations: social sharing, packet publishing and the 'demizine' |
| Publishers are showing more confidence in moving beyond the digital replica, emphasizing a freemium model that exposes more content through social and web integration. August Home Publishing has gone further and completely re-imagined one of its brands around mobile. |
 FULL ARTICLE
| - eMedia Vitals |
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| Mail Online eyes U.S. for continued digital growth |
| Mail Online publisher Martin Clarke has set his sights on $150 million in digital revenues within the next five years. Will his plans for a launch of a U.S.-focused brand help him achieve that goal, or is he overestimating the health of America's digital news economy? |
FULL ARTICLE
| - The Guardian |
| Paywalls: a global trend but not an industry savior |
| Newspapers, once reluctant to try to charge readers for access to their Web sites, have begun doing so in droves. As the quest to find revenue streams outside of advertising becomes more urgent, media companies across the world are challenging many assumptions as to what kinds of content readers will pay for. |
FULL ARTICLE
| - The New York Times |
| For ad clicks, tablets outperform smartphones |
| Examining the performance of ads on smartphones vs. tablets, Adfonic found that tablet ads performed better across a range of metrics and industries in December 2012. Branding campaigns, in particular, garnered 250% higher clickthrough rates on tablets vs. smartphones. |
FULL ARTICLE
| - eMarketer |
| (Screen) size matters for connected device interface design |
| Green Throttle Games CEO Charles Huang walks through his company's rationale for targeting Android-powered TV's: engagement. The article made me think of how my nephews play "Mario Kart tag" in the schoolyard with their friends (they pretend to be characters and chase each other). One became familiar with the franchise via his Nintendo DS while another from his Wii. This one brand has successfully adapted to different screen sizes to stay mainstream. |
FULL ARTICLE
| - VentureBeat |
| Why innovators get better with age |
| While many companies are intentionally reducing the average age of their work forces in an effort to save money, less gray hair sharply reduces an organization's innovation potential, which over the long term can greatly outweigh short-term gains. |
FULL ARTICLE
| - The New York Times |
| Why 20-somethings don't pay for content |
| A generation that has grown up on free content available through the Internet has been trained not to pay for content. They do, however, use someone else's subscription to access premium content. Challenge or opportunity? |
FULL ARTICLE
| - paidContent |
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