Google: Keep sponsored content out of Google News

March 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Behind the business model of MailOnline Google: Keep sponsored content out of Google News It's costing you to serve videos 76% of U.S. iPhone app rev from in-app purchases 2 ways the new Flipboard could disrupt media 5 lessons search can teach display advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Behind the business model of MailOnline Trying to remember what an ad-supported media outlet looks like? Here is an inside look at the numbers that allow MailOnline to remain a free news source. And the company's digital offerings are projected to exceed print revenue in just 2 years. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Google: Keep sponsored content out of Google News In the ongoing debate about sponsored content, Google has issued a statement warning news outlets that mixing sponsored with news content could result in exclusion from Google News. Here's more. FULL ARTICLE - Search Engine Land It's costing you to serve videos DIY is generally associated with cost savings—when you are painting rooms in your house. DIY video serving on your website, however, is reportedly bad business. Here's why leveraging 3PAS to serve video could be a better choice. FULL ARTICLE - MediaPost 76% of U.S. iPhone app rev from in-app purchases Have you included in-app upgrades within your publication's iPhone app? U.S. in-app purchase revenue for iPhone apps has climbed from 53% in January 2012 to 76% in February, according to a report by Distimo. The majority of these apps were freemium, with "other features, virtual goods, extra levels, services, upgrades, and more are available for sale once the app is on the iPhone." FULL ARTICLE - TechCrunch 2 ways the new Flipboard could disrupt media Flipboard is the latest tech company to make it possible for anyone to become a magazine publisher. With its upgrade in services, Flipboard is poised to become a disruptive force for media companies. Here's how: advertising and revenue sharing. FULL ARTICLE - paidContent 5 lessons search can teach display Search ads are fairly slow-and-steady in terms of effectiveness compared to declining display performance. But publishers can take a page from search's book in order to ramp up the effectiveness of display advertising. Here are 5 tactics. FULL ARTICLE - MediaPost Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.