Friday, March 29, 2013

You need the Wright Brothers' help, and I need yours.

Help me help you by answering 6 easy questions. Takes 60 seconds:

http://www.perrymarshall.com/training/feedback-on-split-testing/

Mel,

Year: 1903. 

Place: Houseboat on the Potomac River, U.S.A.

Just weeks before Wilbur and Orville Wright were to fly the world's first airplane at Kitty Hawk, North Carolina, Samuel Pierpont Langley, a well-funded engineer and inventor, was launching an airplane of his own - with the assistance of an entire staff.

Langley thought if you put a big enough engine on the thing, it would fly. He focused all his effort on that one project: creating an engine powerful enough for the plane to go airborne. On October 7th, 1903, Langley tested his model for the very first time.

The plane crashed immediately after leaving the launch pad.

Two months later, just eight days before the Wright Brothers' successful flight, Langley made a second attempt.

This time the tail and rear wing collapsed completely.

Wilbur and Orville Wright had a completely different approach: build a glider that would glide from a hilltop with no engine at all. They focused their energy on balance and steering. Power was almost an afterthought. Only after the glider worked by itself would they try to put an engine on it.

After three years of tedious experimentation the glider was working well, so they commissioned bicycle shop machinist Charlie Taylor to build them an engine. It was the smallest engine he could design - a twelve-horsepower unit that weighed 180 pounds.

And on December 17, 1903 at Kitty Hawk, North Carolina, Wilbur and Orville Wright made history.

Samuel Pierpont Langley died in 1906, a broken and disappointed man.

Langley focused on "Traffic" -- the engine.

The Wright Brothers focused on "Conversion" -- the plane, its wings, its aerodynamics.

People who focus on conversion fly.

People who focus only on traffic, die.

Traffic is the motor. Your website is the glider.

A motor without a good set of wings does you no good. When you put an engine on a glider, you have a plane. When you feed traffic to a website that can "fly," you have a business.

I've had X-Ray vision into hundreds of businesses over the years and I can tell you that the ones that consistently beat their competition are focused on improving conversions.

My team has been working on a new type of training system to help you increase your conversions faster than ever before.

Help me help you: I've put together a quick 1-minute survey about landing pages and website conversion. Can you reply to a few questions?

This will help us dial in on exactly what you want and need.

http://www.perrymarshall.com/training/feedback-on-split-testing/

Thank you much. I care about your answers.

Perry Marshall

***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

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