Native advertising: A fine line between 'innovative' and 'insidious'

March 27, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Dish: Trying to make paywalls work Native advertising: A fine line between 'innovative' and 'insidious' Embedly's new products for developers New tool measures how many people are actually 'reading it later' Personal information is not enough for Facebook 10 iPad apps web designers should love advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The Dish: Trying to make paywalls work Andrew Sullivan's attempts to make The Dish's paywall strategy viable is a living experiment that we get to watch in order to see just what audience's want when it comes to paying for content. The latest development appears to be that readers want to pay monthly, rather than annually. FULL ARTICLE - VentureBeat advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Native advertising: A fine line between 'innovative' and 'insidious' Two camps are forming around native advertising. One believes the practice is misleading and unethical. The other believes native advertising is an innovative way to "add value" to the advertiser-audience relationship. Publishers will need to figure out the right programs and policies to avoid the former and influence the latter. FULL ARTICLE - eMedia Vitals Embedly's new products for developers Publishers need their developers to create and maintain an increasing number of products in order to keep up with digital demand, making time a precious commodity. That's why tools that can deliver time saving capabilities to developers, like Embedly's new offerings, are valuable. Here's more about "Display" and "Extract". FULL ARTICLE - TechCrunch New tool measures how many people are actually 'reading it later' Content saving tools make sense for publishers conscious of their audiences' busy schedules, but do readers really go back and consume all the content that they save? Pocket for Publishers is a free tool that wants to answer that question and illuminate the content consumption patterns of audiences. Here's more. FULL ARTICLE - paidContent Personal information is not enough for Facebook Do you wish your publication gleaned more personal data about its audience in order to more successfully deliver advertising? Surprisingly, the plethora of personal information that Facebook users divulge about themselves on the platform is not enough to make the social media giant an advertising no-brainer. When it comes to effectively delivering targeted advertising, Facebook has turned to several behavioral data collection agencies for information about its own users. FULL ARTICLE - The New York Times 10 iPad apps web designers should love Believe it or not, web designers have to leave their desktops from time to time. But, that doesn't mean that they can't keep working on the go. As long as they have their iPads with them, there are at least 10 apps that can help web designers remain productive. FULL ARTICLE - Best Design Tutorials Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.