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The Telegraph's sub model evolution, the key to success with metered models |
The Telegraph has entered the next phase of its subscription model: metered access. The move perhaps demonstrates that a subscription strategy does not mean either doing it or not. Rather, a successful model could hinge on easing audiences into the process. Here's the argument. |
FULL ARTICLE | - The Media Briefing |
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How an iPad edition can blend print and web experiences |
The newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues. |
FULL ARTICLE | - eMedia Vitals |
Hashtags considered #harmful |
It looks like the bloom is off hashtags' rose. The use of hashtags to call attention to certain keywords reportedly does not accomplish this goal. Further, they are ugly. Here is an argument for omitting these shifty little characters from the Twittersphere. |
FULL ARTICLE | - Niemen Journalism Lab |
How to develop a multilingual content marketing strategy |
Branching out into foreign markets can be daunting when a language barrier is in the mix. But some markets are worth the extra effort. Here are 4 tactics for a successful multilingual content marketing campaign. |
FULL ARTICLE | - ClickZ |
The Big Roundtable: Startup seeks a home for every feature story |
Publishers and editors, don't be so hasty in rejecting your writers' brilliant story ideas. A Columbia journalism professor and company is seeking to save those rejected feature stories from obscurity with a new startup, The Big Roundtable. The startup vets these discarded stories with "a back-channel of around 50 'readers' who have been testing out its model in beta form." And in the end, if readers find a story compelling, it will be put up for sale online and writers will be paid $1 for each copy sold. |
FULL ARTICLE | - Capital |
CSS architectures: New best practices |
Developers know that the evolution of front-end coding is a steady march as new ideas become accepted and internalized. Here are 13 of the latest strategies for CSS architectures. |
FULL ARTICLE | - SitePoint |
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