Thursday, March 28, 2013

How an iPad edition can blend print and web experiences

March 28, 2013 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
The Telegraph's sub model evolution, the key to success with metered models
How an iPad edition can blend print and web experiences
Hashtags considered #harmful
How to develop a multilingual content marketing strategy
The Big Roundtable: Startup seeks a home for every feature story
CSS architectures: New best practices
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The Telegraph's sub model evolution, the key to success with metered models
The Telegraph has entered the next phase of its subscription model: metered access. The move perhaps demonstrates that a subscription strategy does not mean either doing it or not. Rather, a successful model could hinge on easing audiences into the process. Here's the argument.
FULL ARTICLE
- The Media Briefing
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How an iPad edition can blend print and web experiences
The newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues.
FULL ARTICLE
- eMedia Vitals
Hashtags considered #harmful
It looks like the bloom is off hashtags' rose. The use of hashtags to call attention to certain keywords reportedly does not accomplish this goal. Further, they are ugly. Here is an argument for omitting these shifty little characters from the Twittersphere.
FULL ARTICLE
- Niemen Journalism Lab
How to develop a multilingual content marketing strategy
Branching out into foreign markets can be daunting when a language barrier is in the mix. But some markets are worth the extra effort. Here are 4 tactics for a successful multilingual content marketing campaign.
FULL ARTICLE
- ClickZ
The Big Roundtable: Startup seeks a home for every feature story
Publishers and editors, don't be so hasty in rejecting your writers' brilliant story ideas. A Columbia journalism professor and company is seeking to save those rejected feature stories from obscurity with a new startup, The Big Roundtable. The startup vets these discarded stories with "a back-channel of around 50 'readers' who have been testing out its model in beta form." And in the end, if readers find a story compelling, it will be put up for sale online and writers will be paid $1 for each copy sold.
FULL ARTICLE
- Capital
CSS architectures: New best practices
Developers know that the evolution of front-end coding is a steady march as new ideas become accepted and internalized. Here are 13 of the latest strategies for CSS architectures.
FULL ARTICLE
- SitePoint

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