| Mel,
Most people have no idea how Google's Display Network works, or even exactly what it is. "Display" Google ads on all the other websites on the Internet. It's the advertiser side of "Google AdSense."
Because of its mystery, it holds the secret to a lot of power. Even more so if you're in a "consumer" market. Because most advertisers don't understand it, to them it's just a nebulous cloud where clicks appear seemingly out of nowhere.
If you're up to speed on the Display Network, you're 2 years ahead of everyone else.
Here are the most important things you could possibly know about Content:
1. You should separate Display campaigns from Search campaigns and manage them individually.
2. You MUST track conversions, because people who click don't necessarily respond.
3. There's a tab called "Networks" that shows you the clicks and conversions you get on a per-website basis. Sort this list and eliminate sites that don't convert. This will save you TONS of money.
Get the whole story in Chapter 10 of the Ultimate Guide to Google AdWords!
Perry Marshall
**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.
Update subscriber options |
Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
No comments:
Post a Comment