AP wins big: Why a court said clipping content is not fair use

March 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue GQ will let users personalize its iPad app AP wins big: Why a court said clipping content is not fair use AARP rolls out social monetization How the L.A. Times learned to love SEO Why 2-step verification is necessary for journalists 5 really creative banner ads advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. GQ will let users personalize its iPad app MyGQ, an in-house technology from Condé Nast, will reportedly allow users of GQ's iPad app "save, share and click to buy content." Not only will the capability allow GQ's readers to get hands on with the app, Condé Nast is charging advertisers $5,000 for including their links in digital editions of the magazine. FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. AP wins big: Why a court said clipping content is not fair use It seems like everything surrounding digital media is being debated in a courtroom somewhere in the world these days. Well, here's a win for content creators: A New York court recently ruled that scraping online news content without paying for it is not acceptable. Here's why, as well as how the ruling affects the definition of "fair use". FULL ARTICLE - paidContent AARP rolls out social monetization You might look at Facebook as a young reader's playground, but AARP is leveraging the social media platform in order to give its members and readers what they really want: deals. The move doesn't hurt AARP's advertisers, either. FULL ARTICLE - Folio How the L.A. Times learned to love SEO The L.A. Times has joined the ranks of SEO-savvy online publications in giving its readers easy access to its digital content. With events like the Oscars anchoring its efforts, the newspaper has seen significant increases in its readership metrics. Here's how. FULL ARTICLE - Digiday Why 2-step verification is necessary for journalists You may have seen it while banking online: 2-step verification means requiring a second device in order to access an account, which is what Apple is requiring for iCloud and AppleID. When a journalist's online identity is at stake, this cumbersome process all of a sudden becomes necessary. Here's why journalists should pay attention. FULL ARTICLE - 10,000 Words 5 really creative banner ads If your publication is relying on digital advertising for revenue, you should be trying to make your banner ads as interesting as possible. Here are 5 examples of creative banner ad campaigns for inspiration. FULL ARTICLE - Digiday Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.