Is link bait good or evil?

April 30, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Confessions of a Twitter holdout Link bait: A fine line between aggressive and dishonest New ad tech aids 'cross-screen' targeting 'Newfronts' woo advertisers to digital video Publishers expand ROI guarantees for large advertisers Yahoo rolls out native 'stream' ads advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Confessions of a Twitter holdout What took the author, a freelance journalist, so long to join Twitter? She offers six reasons — fears she now says were largely unfounded -- along with lessons she's learned in the last six months that will help other journalists who are still resisting Twitter. FULL ARTICLE - Poynter Link bait: A fine line between aggressive and dishonest Any publisher worth its salt is schooled in SEO, and yet there are some tactics like blatant bait and switch that are verboten. One man's link bait is another's smart content strategy. A publisher's job is to generate audience attention that can be transferred then to advertisers. How that's done is, in many ways, irrelevant from the buy side. FULL ARTICLE - Digiday New ad tech aids 'cross-screen' targeting A number of companies are trying to better pinpoint mobile users' online activity with new software and techniques they say could help advertisers track users across devices. By harvesting cross-screen identities, the ad industry could serve ads to mobile phones based on the interests people express when surfing the Web on their PCs. FULL ARTICLE - The Wall Street Journal 'Newfronts' woo advertisers to digital video As TV networks and cable channels preview their upcoming season lineups for Madison Avenue, companies such as the Wall Street Journal that produce digital video are also putting on presentations in hopes of attracting advertising dollars from marketers and agencies. So eager are those companies to woo the television crowd that they are sponsoring this week under the banner of the Digital Content NewFronts. FULL ARTICLE - The New York Times Publishers expand ROI guarantees for large advertisers Two publishers are expanding efforts to guarantee that advertising with their brands directly increases sales. Meredith is adding more product categories, such as pharmaceuticals, and the number of clients it will work with on its programs. And Time Inc. plans to add evaluation of tablet and mobile ads to its program this year. This kind of research seems likely to become more common. FULL ARTICLE - Ad Age Yahoo rolls out native 'stream' ads Yahoo CEO Marissa Mayer announced two new types of ads for the Yahoo portal: native ads that are integrated into Yahoo's new streaming headline format and a new interactive billboard ad. Mayer says the billboard ad is different because it will ink to content that's more "fun and engaging" for Yahoo visitors. FULL ARTICLE - Business Insider advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.