When every page is a homepage

May 02, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue What will the B2B company of the future look like? Using data-driven techniques to unlock new customers and revenue When every page is a homepage Where did all the search traffic go? Microsoft Surface captures a sliver of tablet market How do RSS users share content? advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. What will the B2B company of the future look like? Marketing automation. Behavioral targeting. "Day-parting." If these concepts aren't part of your strategy, they soon will be, according to an executive roundtable at ABM's 2013 Annual Conference. The panel debated the changing value proposition of B2B media, including whether B2B will continue to be organized as editorial enterprises or if it is morphing into something new. FULL ARTICLE - ABM Using data-driven techniques to unlock new customers and revenue B2B media and marketing professionals have to rethink how they serve professionals to develop new customers, products and revenue streams. One of the most effective methods is through customer modeling. FULL ARTICLE - eMedia Vitals When every page is a homepage Reuters has unveiled a preview site for the future look and design of Reuters.com. It's a river-of-news approach that mirrors the flow of data on one of Reuters terminals, but has also become increasingly popular in the era of social media. If every page is your homepage, why not treat them all like one? FULL ARTICLE - Nieman Journalism Lab Where did all the search traffic go? Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. We can draw a lot of assumptions but few conclusions from the drop in search traffic. It's probably safe to say that user behavior is changing, and we are seeing a shift in the way readers discover their content. FULL ARTICLE - BuzzFeed Microsoft Surface captures a sliver of tablet market Research firm IDC says Microsoft shipped about 900,000 Surface RT and Surface Pro tablets in the first quarter of the year. That was enough to claim a fifth place ranking on IDC's latest worldwide tablet tracker, but with a very low percentage of the tablet market — just 1.8 percent. FULL ARTICLE - AllThingsD How do RSS users share content? Digg and Feedly, which are hoping to lure users of Google's soon-to-be-discontinued Reader to their competing RSS services, both posted the results of surveys this week in which they asked current Google Reader users how they share content. A theme that comes through in both surveys is that RSS users still often rely on email. FULL ARTICLE - paidContent advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.