ESPN adds sponsored content to print magazine

April 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue FT adapts web app for 'channel hopping' ESPN adds sponsored content to print mag Does retargeting risk outweigh the rewards? Forbes' unique approach to programmatic buying Why most social networks don't understand original content 15 steps for changing newsroom culture advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. FT adapts web app for 'channel hopping' A large portion of Financial Times' digital audience "channel-hops" throughout the day, accessing the site from computers at work, then smartphones or tablets while commuting, and during the weekends. Tracking these reader habits informed the web app's redesign, particularly the decision to offer static and dynamic versions to be switched between at will. FULL ARTICLE - The Guardian ESPN adds sponsored content to print mag ESPN: The Magazine is taking a page from electronic media by letting an advertiser incorporate its logo into editorial content. Starting this week, ESPN will run an editorial sidebar bearing the words "Cold Hard Facts presented by Coors Light" at the top. The ESPN edit team will have full control over the sidebars. FULL ARTICLE - Adweek Does retargeting risk outweigh the rewards? On the surface, retargeting makes perfect sense. Someone who has shopped at an e-commerce site like Zappos provides a much better intent signal than the fact she is reading an article about fashion. The problem is that before long the web could find itself dominated by retargeted ads and little else. FULL ARTICLE - Digiday Forbes' unique approach to programmatic buying Mark Howard, senior VP of digital advertising strategy at Forbes Media, talks about how Forbes is benefiting from offering media buyers exchange-based display advertising and where real-time bidding (RTB) is headed. FULL ARTICLE - eMarketer Why most social networks don't understand original content The trend among social networks to produce original content often ends badly, as Tumblr's shuttering of Storyboard showed. Here's where other big services, from Facebook to YouTube, are going wrong – or, in the case of LinkedIn, going right. FULL ARTICLE - paidContent 15 steps for changing newsroom culture The news industry might finally be at a place where it has stopped denying that it's moving too slow. Now, how to make the jump past legacy systems and old habits? Here's a list of steps to get you started. FULL ARTICLE - 10,000 Words advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.