Lessons from The Atlantic's sponsored content brain fart

January 16, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Lessons from The Atlantic's sponsored content brain fart Guardian News & Media to launch digital Australia edition 3 modern publishers reinventing B2B media News organizations infringed on photographer's copyright of tweeted image Facebook's new Graph Search Pixate debuts framework for designing mobile apps with CSS advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Lessons from The Atlantic's sponsored content brain fart The Atlantic made an admittedly misguided decision to run a sponsored post from the Church of Scientology. Three key missteps should serve as lessons for publishers looking to grow sponsored content or other native advertising programs. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Guardian News & Media to launch digital Australia edition What better way to expand your media empire than digitally? The Guardian is tapping the Australian market by investing in only a small local team for its Australia launch, while supplementing that team with its existing global digital network. The impact could be large (Australia's population is more than 22MM) while taking a relatively small financial risk, thanks to the company's existing digital infrastructure. FULL ARTICLE - The Guardian 3 modern publishers reinventing B2B media Some B2B media companies may be struggling to convert legacy revenue models to fit the digital age. But taking a look at these 3 B2B companies, digital publishing can be a whole new arena of moneymaking. Here are the revenue-generating products and tactics they are leveraging. FULL ARTICLE - The Media Briefing News organizations infringed on photographer's copyright of tweeted image Beware media outlets: all that is published on Twitter is apparently not public domain. A U.S. District Court judge recently ruled that The Washington Post and Agence France-Presse violated copyright law by publishing images that photographer Daniel Morel posted on his Twitter account. "[T]he judge said that Twitter's terms of service did not give the news agency a license to publish the images without Morel's permission." FULL ARTICLE - Poynter Facebook's new Graph Search Facebook's new search product, Graph Search, (currently in beta and accepting user requests) may be restrained to a user's own Facebook ecosystem, but what will be the long-term implications for search capabilities? Graph Search will reportedly allow users to search for specific information across their networks' Timelines (e.g., Which of my friends are Miami Dolphins fans?) and could be a harbinger for the future of search should online privacy ultimately fail. FULL ARTICLE - Business Insider Pixate debuts framework for designing mobile apps with CSS Startup Pixate has opened up its mobile app development tool to the public, which promises to combine "the richness and feature set accessible through native applications and the ease and flexibility offered by web technologies like CSS." FULL ARTICLE - TechCrunch advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.