The single biggest threat to B2B content marketing

January 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Branch encourages users to 'write like you talk' Web comments aren't just popular — they're a good business The single biggest threat to B2B content marketing Preparing websites for the unexpected 29 new inspiring responsive designs on the web National brands beginning to think local on mobile advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Branch encourages users to 'write like you talk' Every publication should be seeking digital engagement from its audience, but that engagement can often be fragmented and sadly peters out on the wrong social platform. Perhaps the future of audience engagement will rely on a combination of audience commentary coupled with a collection of supporting examples from various digital sources. Online public conversation platform Branch is now open to the public, and encouraging discourse that is organic and supported by the ability to "pull in any content, like a tweet or a video, then expand on that subject by inviting other users via email or Twitter to the conversation." FULL ARTICLE - TechCrunch advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Web comments aren't just popular — they're a good business What does it mean when your audience comments on your content? Do other readers even look at the comments section? According to comment tool company Disqus, "42% of internet users read the comments after a story or contribute one of their own." The company claims that it is this comment-driven engagement that will generate revenue for publishers by drawing attention to strategically placed paid suggested reading and native advertising. FULL ARTICLE - paidContent The single biggest threat to B2B content marketing It has been reported that 90% of marketers will focus their attention on content in 2013, and that content marketing is the sizzling revenue stream of the hour. But so many B2B companies still refuse to embrace the value of quality content. Here is a slideshow that illustrates exactly how damaging poor content can be, packaged and ready for your next budget pitch. FULL ARTICLE - Velocity Preparing websites for the unexpected Back when most web developers were using HTML, few, if any, were preparing for a day when their site had to look good on various sizes and layouts of screens. Now, we have the ability to plan and design for such disruptions, but what about all those older sites? Looks like there is a lot of work to do in order to catch up, and the overarching question developers and designers should be asking themselves is, "What makes content flexible?" FULL ARTICLE - Smashing Magazine 29 new inspiring responsive designs on the web There has been a lot of talk about the necessity of employing responsive web design in order to leverage the power of all your audiences' many screens, but not very many great examples of the principle. Here are 29 well executed samples from media outlets and brands for inspiration. FULL ARTICLE - The Next Web National brands beginning to think local on mobile Location-based advertising is not just for small businesses, according to BIA/Kelsey's mobile ad revenue forecast. National brands are reportedly realizing the value of targeting messaging by location on mobile devices, with a predicted mobile advertising compound annual growth rate of more than 54%. But in order to measure effectiveness, BIA/Kelsey suggests crafting "campaigns to include click-to-call links or an easy way to get directions for those that rely on foot traffic." FULL ARTICLE - MediaPost advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.