Twitter's $200 mil #advertising deal

	April 23, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Starcom commits rumored $200 mil to Twitter #advertising Fab is raising a round at a $1 billion valuation Psy's "Gentleman" reaches 38M YouTube views in one day Startup gossip blog Valleywag is back Tumblr rolls out mobile ads Storify Business launches for brands advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Starcom commits rumored $200 mil to Twitter #advertising Starcom has committed to spend $200 million — or more — of its clients' money for "special access" to advertising slots, as well as research data and new, as-yet-unannounced advertising products. FULL ARTICLE - Venturebeat Fab is raising a round at a $1 billion valuation The commerce craze continues: Twelve million users strong, Fab is continuing to grow at a fast clip after its initial pivot. Last year, the company saw $150 million in revenue, and revealed in February that sales were up by nearly 300% in January 2013 over January 2012. FULL ARTICLE - TechCrunch Psy's "Gentleman" reaches 38M YouTube views in one day "Gangnam Style" was the first video to hit 1 billion views on YouTube, a milestone it reached last December. Psy's follow-up, "Gentleman" has now set the record for the most views ever in a single day with over 38 million hits on April 14 alone. View it here. FULL ARTICLE - TechCrunch Startup gossip blog Valleywag is back There will come a day when all the coddling and cheerleading startups have become accustomed to curdles into rage and recrimination in the wake of another burst bubble, and Gawker would like to jumpstart that process. So welcome back to Valleywag! FULL ARTICLE - Gawker Tumblr rolls out mobile ads Tumblr is inching toward profitability with a new mobile ad offering, announced Monday. Ads will appear directly in the content streams on users' Android and iOS apps. FULL ARTICLE - paidContent Storify Business launches for brands Since Storify became available to the public, the service has offered storytellers—from news organizations to bloggers to brands—a way to curate the best tweets, videos, and photos to essentially shrink social media. But is it a content marketing tool that brands should be jumping all over? FULL ARTICLE - PR Daily advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026.
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