63% of advertisers say brand marketing spending will increase in 2013

April 24, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Publishers need to get their apps in gear 63% of advertisers say brand marketing spending will increase in 2013 NYTimes lowering paywall for video franchises Video, RTB show breakout revenue growth The Platform Media era Churnalism: separating journalism from press releases Adobe wants to predict your Facebook post's popularity Tim Cook hints Apple won't release new products until fall advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Publishers need to get their apps in gear Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. FULL ARTICLE - eMedia Vitals 63% of advertisers say brand marketing spending will increase in 2013 A Nielsen study found that 70 percent of brand marketers will increase their usage of social media in 2013. About 69 percent also said they would use more mobile advertising this year, while an additional 64 percent said they would be increasing their usage of video advertising. FULL ARTICLE - ClickZ NYTimes lowering paywall for video franchises he New York Times is no longer restricting non-subscribers' access to its video content. The move, which comes as the Times tightens other parts of its paywall, is part of the paper's plans to expand its brand in the video space. FULL ARTICLE - paidContent Video, RTB show breakout revenue growth Data from SMI shows that overall digital continues to grow as a percentage of big agency buys, and now represents about 25 cents for every dollar spent by the biggest shops. If you include search in the exchange-based bucket, then direct buying of digital media may now be the minority of digital media purchased by the big holding companies. FULL ARTICLE - Media Post The Platform Media era Betaworks CEO John Borthwick discussed how real-time marketing; how media companies are addressing consumers' shortened attention spans; and how "big data" falls into the overarching theme of the democratization of media. FULL ARTICLE - Digiday Churnalism: separating journalism from press releases Everyone has been in contact with lazy journalism — whether its one article looking a bit too full of market-speak or a group of articles using the same descriptive terms — but it's always been very difficult to suss out whether it's a coincidence or a purposeful cut-and-paste job. Sunlight Foundation, a non-profit focusing on governmental transparency, has decided to tackle the problem head-on with its new website, Churnalism. FULL ARTICLE - 10,000 Words Adobe wants to predict your Facebook post's popularity Adobe is announcing new predictive capabilities for Adobe Social — capabilities that should be particularly helpful to marketers wondering why some social media posts take off while others fall flat. FULL ARTICLE - TechCrunch Tim Cook hints Apple won't release new products until fall Maybe your mobile team/guy can finally take some vacation this summer since Apple's CEO Tim Cook suggested during the March quarter earnings call Tuesday that the company will not be releasing any new products until the fall. "Our teams are hard at work on some amazing new hardware, software and services we can't wait to introduce this fall and throughout 2014," Cook said. FULL ARTICLE - Mashable advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.