USA Today takes on Deadspin with viral sports blog 'For the Win'

April 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue USA Today launches viral sports blog 'For the Win' Inside Star Tribune's programmatic play Content marketing rises, but will it hurt paid ads? Typography in mobile design: Important aspects and examples source Monetizing the converged landscape 4 key elements of a digital media business Defining Twitter's role in the digital publishing cycle advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This playbook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. USA Today launches viral sports blog 'For the Win' For The Win wants to take a BuzzFeed-style viral media approach to sports media. The new site, which will compete with rivals like Deadspin, will focus on finding "shareable" content that will be appealing even to people who don't follow sports. FULL ARTICLE - paidContent Inside Star Tribune's programmatic play The Minneapolis Star Tribune first stepped up to the programmatic plate about two years ago. Back then, the programmatic playbook was sell your direct inventory, use exchanges for back fill. Today, mastering programmatic is a top priority at the Star Tribune, so much so that the company is holding a conference on the topic to drive more interest. FULL ARTICLE - Digiday Content marketing rises, but will it hurt paid ads? Before the days of "Internet everywhere," businesses, institutions and non-profits had to rely on ads, phone calls, and so on and hope something struck a chord. Then came social media, which was a whole new frontier, and the recession, which brought cutbacks and the universal demand to do more with less. FULL ARTICLE - MediaShift Typography in mobile design: Important aspects and examples source What makes mobile typography special is the restrictive nature of mobile screens; they are small and used in brightly lit areas so that it is difficult to see anything. FULL ARTICLE - Design Modo Monetizing the converged landscape From VC-backed disruptors to mobile-first business models, 200 media executives discuss the strategies that have the best chance of being successful in this ever-changing media world. FULL ARTICLE - FOLIO 4 key elements of a digital media business What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business. FULL ARTICLE - eMedia Vitals Defining Twitter's role in the digital publishing cycle Monday's tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. FULL ARTICLE - eMedia Vitals advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.