The Atlantic builds out its 'big data' plan

March 05, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Atlantic builds out its 'big data' plan Multiplatform start-up 'remixes' content for delivery across devices Raju Narisetti on designing for mobile, the paywall fallacy & reinventing ads Print vs online advertising imbalance, data technology challenges The 9 top threats facing cloud computing Video: Delivering effective calls to action advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The Atlantic builds out its 'big data' plan Looking to add more science to the sales side of its business, The Atlantic hires Breaking Media co-founder David Minkin as associate publisher overseeing ad ops and technology. The goal is to drive business growth by better leveraging data for ad products and programs. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Multiplatform start-up 'remixes' content for delivery across devices Trend to watch: The publisher of Men's Fitness has invested in an interesting new tool, called Contentment, which promises to "remix" content for multiple devices, eliminating the need to redesign formats. As quality tablets other than the iPad come to market, is your content delivery keeping up? FULL ARTICLE - Media Week Raju Narisetti on designing for mobile, the paywall fallacy & reinventing ads Media companies may be searching for a silver bullet to get their digital revenues up, but veteran newspaper professional Raju Narisetti is here to tell you that paywalls won't solve all your problems, mobile is seriously impacting audience behavior, what you should be focusing on is your audience's time, and more. FULL ARTICLE - Niemen Journalism Lab Print vs online advertising imbalance, data technology challenges Your advertisers may be focusing more on your print offerings than your digital, but according to the CEO of mega ad company WPP, they should be getting their messaging out on mobile and web platforms. He goes on to encourage media companies not to rely on Google for data analysis. Here is a breakdown of the company's digital efforts. FULL ARTICLE - The Media Briefing The 9 top threats facing cloud computing With digital companies like Evernote getting hacked seemingly every week, you may be concerned about your online security. For example, does the convenience of cloud computing outweigh the security risks? Here are the top 9 threats facing cloud computing to consider, including data breaches and loss. FULL ARTICLE - ReadWrite Video: Delivering effective calls to action A call to action says to the consumer, "Do this one simple thing and you will reap the reward." And not much is worse than seeing a beautiful ad that has neglected to include a call to action, or that has included one that is poorly executed. This video breaks down the strategy of delivering a great call to action. FULL ARTICLE - Treehouse Advertise in the Daily Buzz /tr> If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.