Fortune's 'Trusted Original Content' for advertisers

March 08, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Fortune's 'Trusted Original Content' for advertisers Google's 'adverapp' concept offers standalone functionality Facebook (still) wants to be your 'personalized newspaper' Facebook vs. Twitter: Filtered vs. unfiltered? Knight's Prototype Fund supports data journalism Building a better responsive website advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Fortune's 'Trusted Original Content' for advertisers Where does your publication stand on native advertising? Well, Fortune is taking it one step further by creating exclusive content for its advertisers, through its Trusted Original Content (TOC) offering, that they can display on their own platforms, rather than just on Fortune's. The content will reportedly include articles, videos, and newsletters. FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Google's 'adverapp' concept offers standalone functionality It's all coming together, this concept of native advertising, standalone functionality, and consumer-friendly applications. Google's Volkswagen-branded app for Android functions as an independent destination for consumers on road trips, offers value in the form of tools that streamline those road trips, as well as sharing functions, all the while pulling in fun aspects of Volkswagen's advertising campaign. How can your publication leverage this concept for your advertisers? FULL ARTICLE - TechCrunch Facebook (still) wants to be your 'personalized newspaper' Facebook is great as a social tool, keeping individuals connected, but it just keeps trying to be something it's not—a newspaper. The latest iteration of the platform will reportedly segment content types in an effort to provide more real estate for advertisers. But, this system is dependent on users clicking around those verticals, and with allegations that Facebook is manipulating the content that users see anyway (http://nyti.ms/X2jNRg), is leveraging Facebook actually worth it for magazines and newspapers? FULL ARTICLE - Poynter Facebook vs. Twitter: Filtered vs. unfiltered? It's beginning to look like users have two choices when it comes to choosing Facebook versus Twitter in order to keep up with news: Do you want to have a platform choose what news you see? Or do you want the opportunity to sift through everything in your network and choose for yourself? FULL ARTICLE - GigaOm Knight's Prototype Fund supports data journalism Among the Knight Prototype Fund's new grant winners are projects aimed a helping journalists learn about and tell stories through data. Here are some opportunities for journalists to improve upon data visualization, leverage data in context, as well as a possible "alert that sends...emails when the government is discussing or voting on an issue in their area of interest." FULL ARTICLE - Niemen Journalism Lab Building a better responsive website Using responsive design is just good business, but remember that it is also an evolving practice. To illustrate, here is a case study of building a responsive website with some smart tweaks to the process, including a method called, "designing to the extremes." FULL ARTICLE - Smashing Magazine Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.