The cost of sharing on Facebook

March 04, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The cost of sharing on Facebook Amazon patents gravity-based links How 4 publishers are winning with digital subscriptions Content marketing strategy checklist The problem with reader comments 22 wireframe tools for mobile, web design advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The cost of sharing on Facebook Is your publication's Facebook strategy rock solid, but lacking in audience engagement? It may not be the fault of your editorial or dedicated social media professionals. The NYT's Nick Bilton explores the curious phenomenon of how his 400,000 Facebook subscribers don't seem keen to Like or share his content—unless he pays the social media platform to promote it. FULL ARTICLE - The New York Times advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Amazon patents gravity-based links Here's a tech trend to watch: Amazon has patented a technology that pulls audience pointers toward hyperlinked buttons and text called, Gravity-Based Link Assist. While Amazon holds the rights to gravity-based links, there is always the possibility that such a technology will become available to magazine and newspaper sites looking to boost their e-commerce offerings. FULL ARTICLE - Wired How 4 publishers are winning with digital subscriptions There's hardly a clear-cut answer to how media companies should forge ahead grow their digital reader bases. It's safe to say that outlets of all shapes and sizes, ranging from 100 to 100,000 digital subscribers, will soon experiment with digital subscription models. Four publishers talk about their current and upcoming digital subscription strategies. FULL ARTICLE - Mashable Content marketing strategy checklist Content marketing strategies are the new black for media companies, but is your publication doing all it can to ensure success? Here is an 11-step checklist to use, including remembering to track your team's efforts. FULL ARTICLE - Search Engine Watch The problem with reader comments Reader comments below news articles are supposed to encourage intelligent discourse, but can result in something called "the nasty effect," according to a study by The Journal of Computer-Mediated Communication. The problem is a lack self-regulation that can come with seemingly anonymous exchanges, as opposed to face-to-face dialogue. So, is it worth it to enable reader comments on your site? FULL ARTICLE - The New York Times 22 wireframe tools for mobile, web design One of the toughest aspects of designing a site, be it mobile or web, is to take a designer's vision and present it to a group of non-tech-savvy decision makers. That's where wireframes come in. Here are 22 tools to create a robust wireframe or prototype that any bureaucrat can understand. FULL ARTICLE - Onextrapixel.com Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.