Washington Post tries sponsored posts

March 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Washington Post tries sponsored posts How Facebook's 20% text overlay policy for ads is enforced Tweets might not reflect public opinion R.I.P. TweetDeck Tracking users across devices Mixing responsive design and mobile templates advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Washington Post tries sponsored posts How does your publication feel about offering sponsored posts? Are you doing it; shunning it? (Let us know @emediavitals.) The Washington Post is the latest publisher to make sponsored content available with its "BrandConnect" offering, which will allow marketers to create content for display throughout the paper's website, as well as utilize its in-house advertising team. FULL ARTICLE - Digiday advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How Facebook's 20% text overlay policy for ads is enforced Not sure how to approach Facebook's 20% text overlay policy? After all, there doesn't appear to be clear-cut enforcement—or does there? Here, Facebook breaks down how the policy for ads is really enforced. FULL ARTICLE - Inside Facebook Tweets might not reflect public opinion It makes sense that opinions trending on Twitter give us insight into public opinion at large. But according to the PewResearch Center, it is important to keep in mind that only a reported 13% of Americans use the platform. What Twitter can do, according to Pew, is shine light on public opinion so that we can dig deeper into the real numbers behind specific trends. FULL ARTICLE - GigaOm R.I.P. TweetDeck Many media companies can certainly be classified as Twitter "power users" since journalists and editors have been leveraging the platform for years in order to promote, search for, and curate content. As Twitter shuts down mobile versions of TweetDeck, those media professionals are going to find real-time tweeting to a shared media handle while in the field more difficult. FULL ARTICLE - ReadWrite Tracking users across devices What would it mean for your company to be able to effectively track your audiences across all of their devices? Emerging cross-channel tracking technologies offer a lot of promise for media and marketing companies, but they are still being fine tuned. Here is a look at where the opportunity stands. FULL ARTICLE - ClickZ Mixing responsive design and mobile templates When it comes to a mobile strategy, your developers not only have to consider smaller screens, but multiple devices, as well. While the two concepts still offer separate design challenges, some developers are working toward a combined solution. Here's a look at a hybrid mobile development work in progress. FULL ARTICLE - CSS Tricks Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.