Cosmo lets audiences 'WTF' or 'OMG' a story

February 26, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Cosmo lets audiences 'WTF' or 'OMG' a story ICANN allows hundreds of new Internet domain suffixes FT digital subs overtake print Video: Testing locations in the iPhone simulator Don't dread digital experience governance Sponsored content: How much is too much? advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Cosmo lets audiences 'WTF' or 'OMG' a story Ever wish the comments under your publication's online articles was more robust, or that more of your content was being "Liked" or shared? Perhaps your audience wants more options when it comes to engaging with your content. Hearst is leveraging Facebook's Open Graph 2.0 opportunity in order to grow its "social audience" by taking a page from Buzzfeed's book: titles including Cosmopolitan, Marie Claire, and Bazaar are letting readers "want," "love," "try," "OMG," and "WTF" stories. FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. ICANN allows hundreds of new Internet domain suffixes URLs as we know them are about to drastically change. ICANN has announced that it will allow hundreds of new domain suffixes that will include brand names, regions, foreign language, and generic terms. Imagine, emediavitals.newyork or emediavitals.amazing? Of course, suffixes will have to be bid on and approved. Will your publication take advantage of this branding opportunity? FULL ARTICLE - CNET FT digital subs overtake print The Financial Times' digital subscriptions have outpaced its print subs by nearly 30,000, according to Pearson's 2012 annual report. Additionally, a respectable chunk (30%) of the publication's digital traffic is coming from mobile devices. As digital readership soars, how will digital advertising catch up? FULL ARTICLE - paidContent Video: Testing locations in the iPhone simulator Location-based apps are proving to be a promising opportunity, especially for local media outlets looking to leverage local commerce. But who wants to run all over the city or town testing various locations? This video walks you through testing your iOS app in various locations from the comfort of your warm office using the iPhone or iPad simulator. FULL ARTICLE - Treehouse Don't dread digital experience governance Creating fascinating content, posting it on digital platforms in appealing formats—these are creative processes. And what creative professional wants to be bogged down by bureaucratic formalities like governance? Too bad creative types, because just like analyzing and applying data, and sticking to a budget, governance is necessary to keep the business machine well oiled. But, digital experience governance doesn't have to stifle great content. Here are 5 ways how it simply ensures great functionality. FULL ARTICLE - Forrester Sponsored content: How much is too much? The debate about sponsored content lately seems to have centered on how to do it well, but there is another argument bubbling to the surface: how much is too much? Buzzfeed Editor-in-Chief Ben Smith and blogger Andrew Sullivan have taken up the mantle on either side, as evidenced by their debate on the subject at Social Media Week in New York. Here is the gist of their arguments. (Let us know what you think: @emediavitals.) FULL ARTICLE - Mediabistro advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.