2 critical (and often missing) elements of a paywall strategy

February 28, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Variety doubles down on digital, drops paywall 2 critical (and often missing) elements of a paywall strategy Southern Living partners with southern-focused social network Get some free New York Times with your Starbucks 6 themes at the MWC set to impact the media News and the new amplification reality advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Variety doubles down on digital, drops paywall Lately, it seems like major consumer publications are all about paywalls—whether to have one, how often to enforce one, and what to give away for free versus what to keep cloistered behind the garden wall. Not so for Variety, as the magazine not only ditches its print offerings, but throws open the gate to its digital content. Here is the strategy behind this move. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 2 critical (and often missing) elements of a paywall strategy Much of the talk of digital meters and other paywall iterations focuses on logistics. But publishers tend to overlook two key elements that extend beyond the paywall itself: promoting it and supporting it. FULL ARTICLE - eMedia Vitals Southern Living partners with southern-focused social network The American South is unique in almost every aspect, which bodes well for Southern Living's niche focus. In an effort to leverage that focus, the magazine has partnered with a southern-focused social network that is already robust in its own right. The result is a double-whammy of relevant content to keep audiences engaged. How can your publication leverage existing online communities in a similar fashion? FULL ARTICLE - Folio Get some free New York Times with your Starbucks Magazine and newspaper publishers are getting creative when it comes to attracting new eyeballs. For example, The New York Times is offering 15 free stories per day to readers using Starbucks' wifi through the Starbucks Digital Network. Have you been thinking about ways to partner your publication in order to gain new readers? FULL ARTICLE - Niemen Journalism Lab 6 themes at the MWC set to impact the media This year's Mobile World Congress in Barcelona is packed with ideas about what's in store for the media business. Here are 6 key themes being talked about, including device convergence and "open" mobile experiences. FULL ARTICLE - Media Week News and the new amplification reality Call it curation or amplification, media outlets are now tasked with creating unique content for their audiences, as well as with choosing and promoting outside content to complement their unique offerings. Here is an argument for why this is not only good business, but an important responsibility. FULL ARTICLE - GigaOm advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.