Rebuilding Playboy: Less smut, more money

February 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Rebuilding Playboy: Less smut, more money How UBM rebuilds online communities around live events The power of racy headlines Combining your online marketing technologies 10 questions to ask when hiring a webmaster HTML5: 10 provocative predictions for the future advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Rebuilding Playboy: Less smut, more money Playboy is yet another legacy title that is changing the way it does business in order to get more profitable in the age of apps. Among other changes, Playboy will offer a nudity-free iPhone app "featuring lifestyle tips, articles from the magazine and, of course, photos of beautiful women." FULL ARTICLE - The Wall Street Journal advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How UBM rebuilds online communities around live events There are correlations between digital communities and live events, and with the help of its new chief content officer, UBM is seeing success at using the former to enhance and support the latter. Here are 2 case studies from the publisher to illustrate the process. FULL ARTICLE - The Media Briefing The power of racy headlines So many things in journalism have changed with the onset of digital disruption, including the use of titillating headlines that at one time would have been frowned upon by serious news outlets. After all, "a really excellent headline can make something go viral." The key, however, is relying on testing to ensure that the most interesting headline is used to lure eyeballs. FULL ARTICLE - Wired Combining your online marketing technologies Silos of information may have benefited some in your organization in the past, but these days, multichannel online marketing necessitates a comprehensive dashboard of data that is flexible enough to cope with evolving technologies. Here is a look at why it's worth it. FULL ARTICLE - Search Engine Watch 10 questions to ask when hiring a webmaster Hiring a webmaster can be daunting, especially if you don't have much working knowledge of websites. Here are 10 questions to ask potential candidates, as well as why you should ask them. FULL ARTICLE - Entrepreneur HTML5: 10 provocative predictions for the future There is a lot that goes into using HTML5 to build and maintain your digital offerings. Here are 10 predictions for this year, including the rise of HTML5 mobile platforms and the next wave of platform improvements. FULL ARTICLE - ReadWrite advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.