Mel,
Shirley had been struggling to gain traction in the hospitality industry.
Her patented design sells itself when she can show it to the right people.
Aye, there's the rub. Getting in front of the right people.
But after engaging with Moat Mapper…
Just a quick update you'll appreciate — had a great initial connection with Leslie (she reps 'reps' in the event world). After a warm convo, she introduced me to several key people, and I looped her in with thank-you notes and a personal follow-up.
Today, she replied — not only grateful, but offering three more intros next week and hinting at a whole file's worth of others she'll connect me to.
This whole flow — the tone, clarity, follow-through — I honestly credit to how I'm using Moat Mapper AI. It's helping me communicate with more heart, precision, and presence. I feel like I'm showing up in my business the way I've always wanted to.
That's the update. Momentum's building — and it feels good.
Go, Shirley, go!
Here's a question we get a lot from people who have yet to experience the "Moat Mapper" which Scott Schang and I unveiled at the Equity 2.0 Seminar…
"Isn't this just a glorified AI questionnaire?"
Fair question. I've seen plenty of 'revolutionary tools' that turned out to be glorified surveys.
"Tell me about you and I will…tell you about you."
Awesome.
Pass.
The Moat Mapper isn't a questionnaire – it's a diagnostic engine.
The difference matters.
A questionnaire asks you questions and spits back generic advice. The Moat Mapper analyzes your specific answers across 24 business dimensions, identifies patterns you can't see, and generates a custom action plan.
Think of it like the difference between a health survey ('Do you exercise?') and an MRI that shows exactly where the problem is.
Aaron Smith used Moat Mapper twice in one week – once for his existing business, once for a dormant idea. The contrast was so stark, he pivoted his entire focus to the dormant business within days.
The ongoing value comes from having a tool that thinks like a consultant but never charges by the hour.
You get the Moat Mapper plus everything else we covered at Equity 2.0.
Richard Koch on why being #2 guarantees you'll get screwed. Shanyn Stewart's tax strategies that save $60,000+ annually. Jonathan Cronstedt's $2 billion exit playbook. The complete AI-proofing framework that took me 10 weeks to develop.
Every session builds on the others. The financing insights make more sense when you understand your moat position. The AI strategy works better when you know your exit timeline.
Find out more and get the recordings plus implementation support here. $500 discount expires today, June 13 at 6pm ET!
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