Mel,
AI's gaping maw is swallowing businesses faster than we imagined it would 2 years ago, 1 year ago, 6 months ago.
Flux and disruption are the new normal.
But here's what has not and will not change: The need for competitive advantages. The importance of customer trust. The power of network effects. The value of positioning.
These principles worked before the internet existed. They worked during the dot-com boom and bust. They're working now during the AI revolution.
What changes are the tactics. The tools. The specific methods.
In 2007, I wrote a Google Ads book. Seventeen years later, 60% of it is still current and relevant. Not because Google hasn't changed – Google changes every day. But because I focused on principles, not procedures.
The Moat Mapper, which I unveiled at my Equity 2.0 Seminar, doesn't teach you which AI tools to use.
It teaches you how to identify what makes your business defensible. That diagnostic framework doesn't become obsolete when ChatGPT gets an upgrade.
Richard Koch has been teaching Star Principle for 20 years. The specific markets change, but the principle of being #1 in a growing market never does.
AI will keep evolving. But businesses will still need moats. Customers will still need trust. Entrepreneurs will still need to understand their competitive position.
The entrepreneurs who say 'I'll wait until things settle down' are the same ones who said that about the internet in 1999, social media in 2007, and mobile in 2012.
Things don't settle down. They accelerate.
The frameworks we teach accelerate with them.
Want proof these principles transcend technological shifts?
Every successful Perry Marshall client exit – from Finn Peacock's solar business to Mark Riffey's engineering software – used the same core frameworks.
Different technologies, same principles.
Find out more and get the recordings plus implementation support here. $500 discount expires today, June 13 at 6pm ET!
The principles are timeless. The opportunity is time-sensitive.
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