When the path you’ve chosen is strewn with dead bodies…

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   Imagine entering a market where: You're a nobody if you don't have a PhD They won't let you near the microphone, let alone listen to you Your PhD must be in chemistry, biology or physics - preferably from an Ivy League school. Even MD's are viewed with suspicion You have a bachelor's in engineering from the University of Nebraska. (Go Cornhuskers!)   That was me. Smack in the center of one of the most controversial topics on earth.   Right up there with abortion, gay marriage, gun control and immigration.  The landscape is scorched earth.  The field resists change with such stubborn resolve that there's a very famous saying:  "Science advances one funeral at a time."  Changes  Take  Decades. Both sides oppose me. The "right" dislikes me; the "left" would love nothing more than to impale my head on a stick, drench it in kerosene and light a match. Most professionals in the field won't return my emails. I'm in advertising. Most people in this field think marketers are one step above pond scum. I'm a Christian. Many people in this field think Christians are one step below pond scum. Even if everything I say is 100.00% true, most people aren't educated enough to tell the difference. Most of the money comes from the government and is controlled by bureaucrats. Most professionals bearing the requisite credentials who have attempted to do anything like what I'm doing have lost their careers. Got cancelled.  The road I'm on is paved with dead bodies. Fast forward to today… I'm the founder of the world's largest science research prize announced at London's Royal Society, the oldest scientific institute in the world. Nobel Prize winners refer me to their colleagues.  I'm on peer review panels for other professional scientists who work at those same Ivy League schools.  Book Authority ranks my book as one of the 50 most influential biology books.  I just published my first peer reviewed paper. In 2020 I co-founded the Cancer & Evolution Symposium with speakers from Harvard, Oxford, MIT, Yale, Columbia and Johns Hopkins. The resulting organization became a Working Group of the largest cancer research society in the world.  It now has 3500 members with conferences twice a year. I then founded a cancer research foundation, Science Research 2.0, which is funding research aimed at reversing cancer and detecting cancer at Stage Negative One.  All this In a field where little progress has been made in 50 years. Where Stage Four patients are no better off than they were 90 years ago.  This is a Dark Horse success story if there ever was one.  How did I do it?  How can YOU do it in change-resistant markets?  How can YOU do it even if you're a total outsider like I was?  How can YOU do it even if no one is listening to you now? How can YOU do it even if most others who have tried have ended up as roadkill?    How can YOU do it even if you are a lone voice crying in the wilderness and can't seem to get yourself heard?  Find out here.    Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459