Perry Marshall Academy
A to Z in the Perry Marshall Method
Starts September 4th, 6 Students Maximum
Apply here now
Mel,
After my near-legendary Rosetta Stone seminar, John McGee looked at all the tools and assessments I had created…and all the ones I had created in the past…and asked, "Perry, why do you never use these tools? They are really insightful!"
Hmm…good question.
I guess the main reason is that I don't often need them. The concepts and calculations inside the tools and assessments are second-nature to me. I do them almost subconsciously.
That's not a boast.
I'm an engineer and I have thought about, taught and applied these tools and calculations literally hundreds of times.
So, yes, John's right. I create these tools and then…I move on.
John thought, "Well, that's great, Perry, but what about the rest of us?!"
So, John started doing consultations using my tools and assessments.
And these are the tools and assessments you'll work through, as appropriate to YOUR situation, in Perry Marshall Academy…
- Scalability Scorecard – What is the ceiling of your business? How big can it grow? Is there some fundamental limitation that will prevent your business from going beyond a certain point? The Scorecard will, in minutes, tell you whether it's possible to add one zero, two zeros, or none at all.
- Network Effect Scorecard – How hospitable is your business for Network Effect? Some companies don't support Network Effect at all. Others are fertile ground. Still others are ripe but only IF you engage specific, non-obvious channels that most people leave dormant.
- Promotion Success Scorecard – Have you ever done a product introduction or product launch and it needed to earn $100,000 and it only took in $15,000? Pretty disappointing, eh? (Crushing perhaps.) This tool will SLASH the chances of this happening to you.
- Traffic Media Map – One of the most fascinating and revealing tools ever. It equips you to 80/20 the ONSLAUGHT of media choices that you have. (Nobody can do Google and Facebook and YouTube and Twitter and Instagram and Snapchat and EBay and Amazon and Radio and TV and newspaper and Periscope and blogs and banner ads and affiliates and text messages…)
- The 'Martini Glass' Unlimited Traffic Calculator – How much will it cost to scale your traffic UP? How much will a boost in conversions increase your market share? This tool tells you.
- Star Principle Scorecard – You can systematically ratchet your business up the ladder of dominance by incrementing key levers one at a time – until you are capable of transcending your competitors on a variety of fronts. Not by brute force but by finesse and elegance.
- The Espresso Machine Tool – X-Ray vision for optimizing your pricing to maximize profitability and market share.
- Simplify Scorecard – Gauges not only your product line but your company culture for navigating what most people find to be an impossible maze of subtleties. You can't afford to get this wrong because most people only get ONE shot their entire life. You better make it right.
- Marketing DNA Test – How can you operate in your area of greatest persuasion power? Do your team members complement each other? Or have you surrounded yourself with clones of yourself? Find out how you can maximize your (and your team's) marketing muscle.
- DSP/USP Assessment – Do you have a DEFENSIBLE market positioning? Have you carved out a niche where you can DOMINATE? Or are you playing the doomed joust of "Me too" marketing?
…and more.
You and John will turn my "x-ray machines" on your business and use them to diagnose and prescribe what your business needs to get to the next level.
PMA starts September 4th.
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